Invasion
European Discounters Are Coming for Your Retail Sales, America
The European discounters start slowly but play a long game.
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As if U.S. brick-and-mortar retailers didn't have enough to worry about with Amazon.com Inc., now they face another threat: European discounters.
The German grocer Aldi has been in the U.S. for decades, but it's elbowing deeper into the market with a recent pledge to open 900 more stores in the U.S. over five years. Its compatriot and rival Lidl has just joined it here, as has the Irish clothing retailer Primark. The latter two haven't disrupted U.S. retail too much yet -- but if their track record is any guide, they just might.