Business is all about generating leads and conversions. Without satisfying these two metrics, death is imminent. Fortunately, the digital realm has provided marketers with an array of avenues to fill a sales funnel.
In the past several years, thanks to the meteoric rise of video content, webinars have become one of the most powerful formats for converting prospects into customers.
Webinars allow attendees to gain immense amounts of value as it relates to various aspects of work and life. This makes webinars an enticing offer (and format) for the prospect and the value proposition often increases once the presenter reveals their offering; something that benefits the host and guest.
In 2015, Content Marketing Institute and MarketingProfs uncovered that more than 60% of content marketers leveraged webinars as a part of their strategies.
While there is no more current data on this statistic, it is safe to say that the popularity of webinars has continued to grow; in 2016, the number of webinars held increased by 35% over the previous year.
The problem you face, however, is that you don’t have an email list and therefore face immense odds in getting qualified viewers to attend your webinar. Right?
Not so much.
This is the digital age! In this corner of history, marketers and business owners have unbridled access to audiences of all sizes and interests. You just need to know where to look and how to connect with them.
If you don’t have a subscriber list to push your webinar to but still see the value in creating this kind of content, here is how you can uncover and drive qualified prospects to attend your presentation.
Select a Professional Platform
First thing’s first: You’re going to need an awesome webinar platform for a variety of reasons.
By leveraging a webinar software like Clickmeeting as a key sales funnel component, you are setting your program up to scale.
To effectively employ a webinar platform as a part of your sales funnel, it will need several vital features: Customizable invitations, registration pages, and CRM elements, to name a few.
These key features will enable you to collect pertinent data about prospects to develop a deeper understanding of their needs, keep everyone neatly organized for easy management, and make the outreach and sign up process a breeze for all parties.
Platforms like ClickMeeting supply users with these types of features, along with various others that prove valuable to the presentation and management experience.
But before you can start loading up your CRM, you’re going to need to do some research.
Find Your Peeps
If you have the desire to host a webinar, you clearly have something to offer. That also means that there are people out there who need or want that offering.
If you have no leads, however, you are going to have to hunt them down and let them know you exist.
Assuming that you already know which social channels your audience lives on, you need to get down to the nitty gritty and find the folks that might have a need for your product or service.
This means searching various hashtags or keywords on social platforms and search engines to uncover those who are searching for you.
Once you’ve found these folks, reach out to them with a personalized email that displays you’ve invested time in them and genuinely wish to solve their problem.
To ensure these prospects actually see your email, it’s best to send it to their corporate or work email as they are more likely to see it. To attain these particular email addresses, employ an accurate email finder like Norbert, otherwise there is a good chance that your communication will go unnoticed.
This type of tool only requires the prospect’s name and company domain to find what you need.
This is not the only way to drum up the audience you need for a profitable webinar.
Leverage Social Adverts
What makes social media advertising so epically powerful is its immense reach and unparalleled targeting abilities. This means that you can utilize the advertising channel to reach the most likely candidates for your company without wasting money on unqualified prospects.
Jon Loomer has an advanced webinar advertising process that involves running several different webinars for different audiences; each one is armed with its own sales funnel and creative materials. You don’t need to get this technical for your first rodeo, but this is a prime example of the power contained in Facebook advertising.
For your first few webinars, simply try creating several different versions of your advert that leverage disparate images and messaging that all ties back to the core of your webinar. This will allow you to hone your copy and identify a theme that resonates with your prospective audience.
Facebook Lead Ads are perfect for this type of campaign. This advert appears much like any mobile Facebook ad, but when clicked, users will be supplied with a contact form.
Facebook will automatically fill in any fields that it can, based on the individual’s profile info; this increases the likelihood that they will finish signing up and makes lead generation incredibly effective.
Facebook itself has noted that lead ads drove, “…a four times reduction in cost per lead compared to previous social lead generation tactics.” This means that your brand can generate qualified leads for your webinar without burning through its entire marketing budget.
Lead Ads are highly customizable meaning that you can collect the information that is most beneficial to your brand.
Additionally, you can also get ahead of the competition by using a proposal software service to create slick documents to have at the ready for any webinar leads. Creating professional, comprehensive proposals for the prospects you generate from your webinars can close the deal in a much more speedy fashion.
Just because you don’t have an email list right now doesn’t mean that you can’t enter the webinar arena. The tools listed above are capable of unlocking nearly any door imaginable. It’s time to get to work on your next webinar!
