How Social media Playing a Role in career building?

22 February 2017

Nearly everyone aspires to have a meaningful and successful career. But unfortunately, many of us fail to make a satisfying job decision, either due to lack of resources or awareness. But, have you ever tried to discover the power of social media in career development?

Social Media tools such as Twitter, LinkedIn and Facebook are becoming increasingly popular tools. It is playing an imperative role in career building. It offers numerous opportunities as compared to traditional employment methods. These platforms provide you with the amenity to enhance your visibility.

Here are some more vital roles of social media in career building:

Organizations utilize these platforms to know about candidates:

As per annual social media recruitment survey conducted by CareerBuilder, 60% of the employers use social media networking sites to screen the job candidates. The social media tools such as Facebook and Twitter gives a better glimpse of the candidate’s personality and behavior. It provides an insight of the candidates which is more comprehensive than a cover letter or resume. Moreover, LinkedIn not only provides the complete details of a candidate’s job history but also their activeness in community and involvement in organizations. The recommendations on LinkedIn give the idea of people’s perspectives about you.

It helps to discover job opportunities:

Nowadays, many firms embrace social media as an imperative part of the talent attraction strategy. Therefore, they advertise the internship and graduate opportunities on the social media networks. As mentioned above, Assignment Writing Service companies also use these platforms to get proper insight about the candidates.

It assists in interaction with the professionals:

Facebook, Twitter, and LinkedIn are called social networks, aren’t they? These are great ways to interact and develop relations with the people of your chosen field. LinkedIn is a social media channel which is specially developed for professional networking. It has an approximate of 200 million members all over the world. It allows you to follow and engage with particular brands which create a direct impact on the follower’s perceptions about you. It offers job seekers an opportunity to learn from the social media profiles of the companies. It’s a perfect way to know about their activities, values, and feedback of customers and clients.

It allows engagement with the targeted clients and customers:

Social Media not only allows interaction with professionals but with targeted clients and audience too. You can make use of these platforms to brand yourself to the potential customers and clients. The two-way communication line permits you to get customer reviews about your products or services. You can show the targeted audience that you appreciate and respect their views by giving prompt replies to them.

It keeps you updated:

Are you acquainted with words such as “Newsfeed” or “Twitter trends”? Yes right! The Newsfeed is the place which is constantly updated with the latest stories, news, statuses and much more. Twitter trends show you the latest news and world events through hashtags. Due to worldwide followers, almost every social media platform gives you insight regarding all the events happening. Furthermore, social media also increase your knowledge regarding marketing and career prospects.

Some special social media tips for you:

Your profile photo should be relevant and worth sharing with your networking.

The Profile should abide by the social media etiquettes and have a level of professionalism in it.

You must try to engage with people to your best because engagement leads to network building.

Share your valuable opinions in conversations related to your career and professional interest.

You should refrain from presenting anything negative about yourself as it lowers your chances of being selected for the job.

Are you ready to utilize these key platforms for job searching and career development? Great! All you require is a good internet connection to remain active and an enriched online profile with recommendations from clients and colleagues.

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Social Media Magazine aims to proclaim the news, trends and best practices around social media marketing in the most efficient and convenient way.

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How to Market Your Personal Injury Law Firm on Pinterest

The rise of Pinterest has been a remarkable one. Today, 29% of Americans use Pinterest, which makes it one of the most popular secondary social media platforms around. This image-based platform offers a new way to appeal to potential clients. As a law firm, you may find it difficult to market yourself on such a platform. Every law firm needs to work with a specialized marketing agency that understands how the industry works. According to Constellation marketing agency, law firms and their marketing, come with their own sets of challenges and opportunities. This is especially true in the field of digital marketing, which holds immense potential for law firms. Online marketing is essential, especially in this day and age, where our consumer behavior is being increasingly influenced by digital platforms and technologies. Read this guide to find out how to do it. 1. Create Personal Boards for Your Law Firm: The point of boards is to allow users to categorize videos and images. For law firms, you need to concentrate on avoiding the corporate look. For example, a personal injury attorney in Tampa may decide to create a board specializing in local content, according to the Hunter Law Group. Another option is to provide fun behind the scenes content. Don’t worry about not looking professional. Pinterest has never been designed for that. 2. What are You Doing? Let your boards tell a story. The point of a Pinterest board is to give people a reason to keep coming back. Create a board with updated information regarding what your firm is doing. A personal injury attorney in Tampa may decide to write about any charity or volunteer work they recently indulged in. The point is they’re not directly marketing and they’re using the social media 80/20 rule. 80% of content posted adds value and has nothing to do with self-promotion. 3. Get an Official Account: Business accounts have been a thing on Pinterest since 2012. You should apply for one of these because that way you can mark out your Pinterest board as the official board of your law firm. This may not seem important, but it adds a layer of credibility and ensures you can’t be overtaken by someone with a similar name. 4. Think about SEO: Pinterest is expected to have 83 million active monthly users by the end of the decade. These users mean that Pinterest results get high rankings on Google. Make sure you use targeted keywords to enhance your SEO ranking. Use similar keywords across all your images so you get more exposure. 5. Create and Promote Unique Content: Don’t expect to just share a range of content across multiple social media platforms. You need to create unique content for Pinterest to encourage people to go out of their way to visit you. Combine this with sharing buttons on your website and your law firm will see more traffic flowing to Pinterest. Last Word – Pinterest Can Be Useful: It’s wrong for people to say that Pinterest isn’t useful for law firms. You just have to think outside the box to get people interested in your law firm. You can’t use the same corporate tone across all of your channels. Pinterest is one of them where you have to adopt a more casual tone. With that in mind, experiment with the images you post and see what works and what doesn’t. How are you going to make your law firm succeed on Pinterest? Read Also: Things About A Personal Injury Lawyer How To Choose A Personal Injury Lawyer

10 of the Best Facebook Pages to Follow Now

In the first quarter of 2018, Facebook reported 2.19 billion users. For reference, that means that almost 1/3 of the world's population is one this immensely popular social networking site! If you're one of those billions of people who spend hours scrolling through their Facebook feed in search of the best new content, you'll find that eventually, you'll find yourself in a bit of a rut. It can be tough to find new content after a while. But the great thing about Facebook is that there are tons of great Facebook pages waiting to be discovered. Here are 10 of the best Facebook pages to follow, whether you're looking for fun, food, or even marketing tips. 1. Delish : If you're like us, you probably find yourself watching Food Network a lot, even if you have no interest in cooking half of the things your favorite Iron Chef makes. But if you're feeling adventurous, head on over to Delish, one of Facebook's best cooking pages. Not only will you get tons of great recipes to help you cook for one or 100, but most recipes come in the form of helpful videos, so you can watch the entire process from beginning to end. Personally, we recommend checking out their spiked lemonade and boozy pudding shot recipes if you're of age. 2. HonorSociety.org : As you may have surmised, HonorSociety.org is the official Facebook page for the National Honor Society. The page is a fantastic resource for students of all ages, from middle school to grad school. Why check the page out? In addition to great tips on how to maximize your academic potential, you'll have the ability to chat with other society members. This networking can be quite helpful when it comes time to find a job. If HonorSociety.org sounds like your cup of tea, be sure to click the link for more info. 3. We Rate Dogs : Alright, we have a confession to make. Some of us have social media pages solely to look at photos of adorable images. In fact, we once wrote an entire post about the famous pets of Instagram! We Rate Dogs is a perfect example of why social media and animals go hand in hand. The premise of the page is exactly what it sounds like. People submit photos of their dogs in adorable or silly circumstances (often in costume) and the page admins post and rate the dog accordingly. And for those worried that not all dogs receive a high rating, most receive the coveted 11/10 or 13/10 rating, proving once and for all that they're all the best dogs. 4. Animals In Predicaments : If rating dogs aren't quite your thing, how about checking out some animals in the most peculiar predicaments? Of everything you'll read about today, Animals in Predicaments is perhaps the most bizarre pages to follow on Facebook. It's one part meta-humor and one part adorable animal photo. When combined, the result is both odd and hilarious. Ever wanted to see a cat crash a nativity scene? This Facebook page has you covered. Want to watch a deer run and slide through a hospital? Yup, it's on here. Unfortunately, the page was last updated last December. However, newcomers still have plenty of great content to browse through. 5. NPR : As great as ridiculous animals can be, sometimes you need to stay informed about the current events of the world. For newshounds, NPR's Facebook page is a fantastic resource. They cross-post most content from their website, and they have an increasingly large library of video content to choose from so you can consume news any way you want. And the breadth of content is about as deep as you'd expect from an NPR page. They post tons of great info on world news, local matters, and music and entertainment. 6. Nerdist : Nerdist is kind of like the NPR for all things pop culture. They do a great job of aggregating content from around the web, so if you have a passing interest in anything remotely geeky, you've found your home. 7. Intrepid Travel Most of us have extravagant dreams of traveling the world yet lack the funds to do so. If this sounds familiar, you'll want to be sure to check out Intrepid Travel. Based in Melbourne, Australia, Intrepid Travel is a travel company that's less interested in selling you something and more interested in providing you with unique experiences around the globe, be it from first-hand travel or their own travel blogs. If you're planning on traveling anytime soon, they also have plenty of great tips to help you make the most of your travel experience. 8. UnMarketing : For entrepreneurs and business owners, marketing on Facebook is an absolute must. Facebook -- and social media in general -- offer a fantastic way to get in touch with your audience in a unique and conversational manner. However, learning how to market your business isn't always so easy. UnMarketing aims to help you perfect the art of brand management without coming across as too cold or corporate. Also Read: How To Remove Pname Com Facebook Orca 9. Wendy's If you want a prime example of UnMarketing's principles in practice, you'll want to check out Wendy's social media accounts. They have a habit of getting quite sassy, particularly when interacting with their competitors. In fact, Wendy's even dropped a mixtape entitled, We Beefin? earlier this year, which took direct aim at McDonald's and their seemingly always broken ice cream machines. It's about time someone stood up for those of us who just want a McFlurry. 10. Your City's Facebook Page : Last but not least, you'll want to be sure to follow your city's Facebook page. It can be super helpful to learn more about what's going on in your town, and they often post great information about upcoming events. These Are The Best Facebook Pages To Follow : We hope that our list of the best Facebook pages to follow provided you with something new and interesting. These pages should have a little something for everyone, so be sure to check them out. Be sure to check our social media section for more great marketing tips and fun pages to follow! Read Also : Digital Marketing: Utilize Facebook To Support Your Hospitality Business The Definitive Guide To Market Your Business On Facebook 5 Ways To Improve Mobile SEO

How to Use Pinterest for Business

Pinterest is one of the most popular social media platforms that widely makes use of images. The site it full of amazing photos and you could be wondering how you can use it to promote your brand. Here are some tips on how to use Pinterest for business. 1. Add Save Button to Your Website If you would like your visitors to act, you must allow them to do so with a lot of ease. When you add a save button to your site, people will be able to pin your content with a single click. This will take place even if you have not installed the Pinterest browser. It will significantly increase the number od content that pinners save from your website. If you choose the automatic buttons, there will be a clickable Pinterest save button on all the images that are on your site. You can also use hover buttons that only appear when a person hovers the mouse over the images. The last option is to add the Pinterest save button to a particular image on your website. 2. Pin Consistency Pinners suggest that you pin at least one thing every day especially during the peak season. For most U.S-based brands, the peak times are in the evenings and over the weekend. The other element that Pinterest highlight to be crucial is consistency. In case you want to post huge number of posts during the week, it is good to divide them up so that you can post a few each day instead of posting all of them at once. If you want to create pins that will coincide with an upcoming event, season, or holiday, be careful to start posting them approximately 45 days in advance. 3. Pay Attention to Great Visuals Pinterest is a largely visual platform and hence you have no choice but to create high-quality imagery. Make sure you have clear, well-composed, and well-lit photos. In case you lack the skills, the time or the tools to create the images by yourself, we have thousands of stock photography sites that have high-quality photos that you can use. Think of the most creative ways of showcasing your brand and products visually. From recent studies on the performance of 50,000 pins that are promoted, Pinterest discovered that lifestyle images tend to outperform the product images. For example, style and fashion pins displaying products that were in real life use had 30% more clickthrough and 170% higher rates of checkout that the ones that were showing the product alone. 4. Don’t Neglect the Words Yes, Pinterest is a highly visual medium but you cannot create serious engagements with great visuals alone. Make good use of the description field by telling viewers what they will exactly get by clicking through the linked content that is on your website. Use relevant keywords so that your pins can appear in the search. However, do this in a helpful and natural manner and don’t practice keyword stuffing. 5. Use Rich Pins Where Appropriate The term rich pins refer to enhanced pins that utilize metadata that is pulled from your website to offer additional information on what pinners will get by clicking on a certain pin. You can find Rich Pins for articles, products, recipes, and apps. Therefore, you will get them for almost all the content you would like to pin or expecting other users to pin from your site. 6. Go Social Pinterest is a social network and not a billboard. Therefore, people will not engage with your pins unless you get engaged yourself. Follow accounts or board from the non-competitive but relevant brands within your niche. Be keen to actively like and also engage with pins that are related to your industry. You may also involve your brand evangelists and employees. You can invite these individuals to contribute to your Pinterest group boards. 7. Improve Results by Using Analytics Pinterest analytics offers critical insights about the kind of content that performs well on your network. Therefore, you may tweak and advance your Pinterest for business outcome over time. You will be able to observe the most popular pins and the ones that drive the highest amount of traffic. You can focus on the specific metrics that are particular to your specific business. You will also view the boards where your pins are included in and this will help you to understand how people are thinking about your products and business. You will get some new ideas on the best way to position your efforts on Pinterest. You will also get some tips on the interests and demographics of people who are interacting with your pins. It will give you valuable insights that will assist you to precisely target your strategy to the right audience. 8. Try the Pinterest Promoted Pins Pinterest ads or promoted pins is an excellent way to allow more people to see your pins. It also helps in creating new exposure to your brand. Promoted pins can give you an exposure that go beyond the payment you make. To know a promoted pin on interest, you will find the word ‘promoted’ below it. However, when a pinner saves the promoted on their personal board, it will become the regular organic pin. Therefore, it strips off the promotional label. 9. Make the Pins More Accessible Pinterest is highly super-visual and relies heavily on images to establish meaning and context. Therefore, users who have low visibility, certain disabilities, or need screen-readers will struggle to use this platform. Therefore, you have to pay more focus on the text. You can use several strategies to make your pins more accessible. It is a good thing to connect with a long list of members from your target audience. Your primary goal should be to make your content accessible to all users. One strategy would be to add context through the descriptions. You can also use strong typography and incorporate color contrasts. Lastly, make sure that you use large texts so that people with visual problems can read with a lot of ease. This article should have answered your questions on how to use Pinterest for business. Read Also: 9 Ways To Use Pinterest To Promote Your E-Commerce Store How To Market Your Personal Injury Law Firm On Pinterest

How Social media Playing a Role in career building?

Organizations utilize these platforms to know about candidates:

It helps to discover job opportunities:

It assists in interaction with the professionals:

It allows engagement with the targeted clients and customers:

It keeps you updated:

Some special social media tips for you:

Social Media Marketing role in Technology

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How to Market Your Personal Injury Law Firm on Pinterest

10 of the Best Facebook Pages to Follow Now

How to Use Pinterest for Business

How Social media Playing a Role in career building?

Organizations utilize these platforms to know about candidates:

It helps to discover job opportunities:

It assists in interaction with the professionals:

It allows engagement with the targeted clients and customers:

It keeps you updated:

Some special social media tips for you:

Share this Article

Social Media Marketing role in Technology

Tags

Social Media Magazine aims to proclaim the news, trends and best practices around social media marketing in the most efficient and convenient way.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

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