The Hidden Story Behind TV's Ratings Decline
About The Webinar
Here are the facts: TV viewing is down about 3% in the last year, but the ratings are down about 9%. What accounts for such a statistical gap? Simulmedia’s data scientists sought to find out. Contrary to the alarmist headlines we’ve all read, what they discovered should assuage the fears of TV networks and marketers alike. The trends they uncovered present new challenges, of course, but the good news is that those issues are easily solved with technology designed for a new era of TV advertising.
Get the companion white paper and learn:
Jim Nail is a principal analyst at Forrester Research serving B2C Marketing Professionals; he leads Forrester's coverage of all forms of video advertising, changing consumer media behaviors, and the post-digital transformation of marketing. In his 30-year marketing career, Jim has been at the forefront of applying new technology-enabled strategies to marketing.
Jim Nail
Principal Analyst, Forrester Research
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Guest Speakers:
Kyle Hubert
Chief Data Scientist, Simulmedia
Kyle Hubert is Chief Scientist at Simulmedia, having previously served as Director of Engineering R&D and Principal Data Architect, working to bring cutting edge methodologies to TV advertising. He focuses on scalable architecture and innovative modeling for the company’s growing needs.
(And What To Do About It)
The Hidden Story Behind TV's Ratings Decline
Get the companion white paper and learn:
Jim Nail
Principal Analyst, Forrester Research
Chief Data Scientist, Simulmedia
Kyle Hubert
Simulmedia’s Chief Data Scientist, Kyle Hubert, will be discussing his research on TV viewing trends that explain the overall ratings decline and their implications for advertisers.
You’ll also hear from guest speaker and Forrester Principal Analyst, Jim Nail, who will share Forrester's Consumer Technographics data about how these new viewing patterns disrupt marketers' traditional approach to planning and buying. He'll share his research on how new planning and buying approaches are emerging to enable marketers to meet their brand building goals.
Guest Speakers:
Here are the facts: TV viewing is down about 3% in the last year, but the ratings are down about 9%. What accounts for such a statistical gap? Simulmedia’s data scientists sought to find out. Contrary to the alarmist headlines we’ve all read, what they discovered should assuage the fears of TV networks and marketers alike. The trends they uncovered present new challenges, of course, but the good news is that those issues are easily solved with technology designed for a new era of TV advertising.
Join Simulmedia’s Chief Data Scientist, Kyle Hubert, as he discusses his research on TV viewing trends that explain the overall ratings decline and their implications for advertisers.
You’ll also hear from guest speaker and Forrester Principal Analyst, Jim Nail, who will share Forrester's Consumer Technographics data about how these new viewing patterns disrupt marketers' traditional approach to planning and buying. He'll share his research on how new planning and buying approaches are emerging to enable marketers to meet their brand building goals.
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