Tile's First Major Ad Campaign Tells the Epic Story of a Beloved Lost Panda

Deutsch and Mark Molloy craft a sad, sweet saga

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If your beloved anthropomorphic plush panda bear ever goes missing, don’t sweat it. Tile’s got you covered.

In “Lost Panda,” a moody two-minute tear-jerker by Deutsch and Smuggler director Mark Molloy, the titular toy, named Ernie, treks far and wide in search of his owner, a little girl who’s bereft without her fuzzy friend.

Can Tile, the Bluetooth-enabled tracking system, help reunite the pair? (If it can’t, this really isn’t much of a campaign, now is it?)

https://www.youtube.com/watch?v=u-evd9B-ZKg
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