Optimizing the Client Experience with Artificial Intelligence

I recently read a study by the Spanish consulting firm JLL arguing that new trends and experiences combining the comparative advantages of physical space, outlets, e-commerce and Artificial Intelligence (AI) with big data are changing both consumer habits and operators’ medium- and long-term goals.

Whoever is not on the bandwagon of digital transformation and the advantages it brings is quite simply missing out on big opportunities to grow and diversify the market.

Using AI as a partner in external strategies gives companies the opportunity to know their audience and maximize ROI with targeted data for making good decisions.

AI makes it possible to offer the right product to the right person at the right time.   It also makes it easier for companies to find cost efficiencies in ad sales by providing the technology to maximize profitability.

The adoption of AI in business is a reality.  According to a recent IDC study, by 2018 close to 50% of consumers will be interacting with automatic-learning based services.  By 2019, the same study found, investment in these types of services will exceed $31.3 billion.  Clearly, AI isn’t just a trend, it is a transformation, and all of an organization’s decision makers should understand the innovations it represents for their business.

More and more purchases are being made in the digital realm, because the companies that have the data get the sale. With it come the clients and their preference for these companies’ services, especially when they have the capacity to predict the buyer’s needs. It is for the above and for many reasons more that it is necessary to become an ally to this technologies, It ensures you have most of this ground gained already.