Creating social profiles is one thing, but coming up with content ideas and posts to maintain an active presence is a whole other process. It's important to do so, of course - consistent activity will make your social profiles more appealing, and can help boost referral traffic and subsequent Google search rank. There are plenty of reasons why you'd want to post more often, but you also shouldn't just post for the sake of it.
So what do you do?
The team at Conversion Minded have put together the below infographic which outlines some general tips and notes on what to post, when to post, and how to maximize your social efforts. And while generalized advice is not always going to work best for your business - you should analyze and refine based on your, specific, audience data - if you need a place to start, or just some prompts to get you thinking, these are some relevant notes.
This post was first published on the Red Website Design Blog.