Introducing the Updated Ads Manager

We're always looking for ways to make advertising on Facebook easier for businesses, which is why we're combining the powerful ad creation and editing features of Power Editor with the ease of use and familiarity advertisers love in Ads Manager, all in one tool. Starting later this week, advertisers will begin to see an updated Ads Manager interface where they previously found Ads Manager or Power Editor. The updated Ads Manager interface is designed to feel familiar without sacrificing any capabilities advertisers enjoyed from the old Power Editor or Ads Manager.

We are committed to supporting users who preferred Power Editor’s quick creation¹ as well as those who liked Ads Manager's guided creation,² which is why in the updated Ads Manager, people will automatically be opted in to the workflow they used in the past. And everyone will have the option to change their preferred workflow at anytime using a button in the top right of the ad creation window.

Automatic drafts were a popular element of Power Editor, so we made sure to bring draft features to the updated Ads Manager. While advertisers build campaigns, ad sets and ads, their work will be automatically saved on Facebook’s servers as a draft. Drafts provide the flexibility to set up ad components and publish them at a later date. However, advertisers will now need to review and publish their changes. If an advertiser leaves the updated Ads Manager with unreviewed changes, a reminder will appear inviting them to review and publish their changes.

The updated Ads Manager combines the comprehensive charts and activity history of Power Editor with the breakdowns, summary rows, date benchmarks, exported insights reports and the ability to customize columns from Ads Manager. Now advertisers can create, manage and view results in one easy to use interface.

By focusing our efforts on improving a single platform, we hope to bring greater efficiency to our advertisers. The updated Ads Manager will continue to evolve as we release more improvements.

For more information about the updated Ads Manager, visit the Advertiser Help Center.

February 27, 2018 Update: The updated Ads Manager is now available to all advertisers.