Need Help Planning a Pay-Per-Click (PPC) Advertising Campaign?
Robert Hoskins
PR/Media Relations Bulldog - Increasing Sales & Profit with Positive Publicity & Social Media Marketing Campaigns
Please contact Front Page PR for a free 30-minute consultation!
How to Plan a Pay-Per-Click (PPC) Advertising Campaign
Front Page PR rarely spends money on Pay-Per-Click advertising campaigns, but there are times when spending money on PPC advertising campaigns can be very effective.
However, for PR firms like Front Page PR that have a rock-solid understanding of Search Engine Optimization (SEO) and that are experts tweaking meta tags, body copy, bulleted lists, numbered lists h1, h2, h3 header tags, long tail URL links, hypertext SEO keywords, and title-tags for URL links and alt-tags for images, it is much more cost-effective to spend money on content marketing to make sure your website’s SEO’ed landing pages show up in the Google’s search engine results.
Why spend money on PPC when you can achieve the same results superior content marketing?
When Does PPC Advertising Make Sense?
Depending on the industry and bidding on key SEO search terms, PPC ads may be very cost-effective for narrow B2B industry segments.
However, for very crowded vertical segments such as the real estate industry it can be very cost-prohibitive as bidding wars can drive up the prize on the most searched on key word terms.
But if your company runs an industry portal with an ecommerce center that sells hundreds of products in an online cart, utilizing PPC ads combined the powerful tools of Google Analytics for building sales funnels, A/B split run stats and measuring conversion rates can not only be very successful, but also provide extremely valuable business intelligence.
And when combining great SEO’ed content marketing with paid PPC advertising campaigns, it might be interesting to see what this combination will do for your search engine results. In many cases, we have noticed that Google tends to give paying advertising clients an extra boost to their content page rankings for their Google search engine results.
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