The new Subaru Forester, one of the brand’s best-sellers in the US, made its debut at the New York International Auto Show today. With it comes EyeSight, Subaru’s driver-assist technology, and an interesting new safety feature that is totally new to the automaker’s lineup: facial recognition.

Dubbed DriverFocus, Subaru describes it as a “driver monitoring system that uses facial recognition software to identify signs of driver fatigue or driver distraction.” The feature, which the automaker claims is the first in the segment, can recognize up to five drivers and can remember their pre-set preferences for seat position, climate, and infotainment. DriverFocus comes standard in the most expensive Touring trim version of the Forester, the pricing of which was not immediately available.

EyeSight, meanwhile, is your standard driver assist system, with automatic pre-collision braking, adaptive cruise control, lane-departure and sway warning, and lane-keep assist. That system comes standard across all versions of the Forester.

EyeSight is not a “hands-free” system like Cadillac’s Super Cruise, nor is it as highly automated as Tesla’s Autopilot or Nissan’s ProPilot Assist. But the inclusion of facial recognition is an interesting step, especially for a brand not necessarily known for its embrace of technology.

Cadillac also has a system for monitoring the driver, but it uses infrared cameras to track eye movement rather than facial recognition technology. Indeed, facial recognition is more popular among law enforcement agencies and tech giants like Facebook than it is among car companies. When you do find some in the auto industry touting facial recognition, it’s usually in a concept car on display at CES, not in production-ready vehicles that are going on sale later this year.