gard of honour
What is Jesse Lingard’s celebration? And when did the England winger trademark it?
Enlgand midfielder has used his celebration as a global brand by using the biggest stage of them all
JESSE LINGARD finally got to show the world his own trademark celebration.
The Manchester United midfielder scored a screamer in England's thrashing of Panama and wasted no time in promoting his 'JLingz' brand.
2
There is no bigger stage than the World Cup for Lingard to pull off the celebration.
Like Cristiano Ronaldo and Gareth Bale who have their own celebrations, Lingard used the 'JLingz' sign for England's third of the contest.
Millions tuned in to see the playmaker wheel off in celebration.
The 25-year-old pulled it out of the bag in England's friendly victory over Holland in March.
2
Lingard covers his face by putting his two wrists together and uses his fingers to make a 'JL' shape - his initials.
He has also filed for the trademark with the UK Intellectual Property Office so he can use the logo on clothing, footwear and headgear.
Filed under the name JLINGZ LTD, he wants to block other traders from using the nickname JLingz and trademark goal celebration.
It would not bar people from performing the celebration itself, but if other traders tried to replicate it on merchandise there would be a dispute.
FROM RUSSIA WITH LOVE All the latest action, news, goals and gossip from the World Cup
England fans celebrate goals in World Cup match against Panama at the Nizhny Novgorod Stadium
“When Gareth Bale applied for similar trademarks it was reported that he’d trademarked the celebration itself which was slightly misleading,” Jonty Warner, an intellectual property lawyer told City A.M. “What it gave Bale the power to do is prevent other traders from using that logo in the course of trade.”
Mo Farah's 'Mobot' and Usain Bolt's 'Lightning Bolt' have become worldwide phenomenons.
And Lingard believes his 'JLingz' could become the same.