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The Top Agent Happy Hour Podcast helps agents build a real estate career worth celebrating. Brought to you by Pearson Smith Realty, a fast-growing brokerage serving the Virginia, Maryland, DC and West Virginia markets.

By featuring top producers, industry insiders and team leaders, Top Agent Happy Hour provides a platform to pull back the curtain, sharing secrets and actionable ideas for attracting clients, delivering great service, and closing deals. We also take agents beyond the deal, sharing how to connect with your WHY, be authentically awesome, and build your desire to be the best YOU, you can be!

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Digital Marketing for Agents w/James Rembert

Feb 6, 2019

Digital marketing is crucial to succeed in today's industry, but not everyone understands how to implement it correctly. As many who have used online platforms will attest, using digital media to market yourself or your business does not mean automatic success. How can you cut through the mountains of online content and see offline results? Have you been using the platforms incorrectly all along?

On this episode, we talk with James Rembert of Digital Natives about using social media to get tangible results.

 

 

Three Things We Learned From This Episode

Facebook is not a lead generation platform

Facebook is helpful to agents because it allows them to collect data volunteered by potential clients, and because it allows for the distribution of marketing. However, it is not a lead generation platform. Facebook is unique in that it provides information you need about your market more easily, but further than that, you should think of it as an information platform and not a lead generator.

 

Video is crucial

The most popular content on the internet is video. More specifically, video that shows knowledge of a particular thing. If you create video content of yourself, doing or speaking about something you really know about, you’ll get a following because the audience sees you as genuine. Once you’ve established that you are genuine, you can start telling people you’re an agent. It all starts with the audience liking, knowing and trusting you first.

 

Work with the platform

The digital era is here to stay, and years of experience are irrelevant to the online audience. Learn to work within the system. That means transparency and omnipresence. For those who fail to adapt, this will be a major issue.

 

Digital media offers numerous opportunities to those who use the tools correctly. Develop an intentional social media strategy, and don’t get too attached to the traditional ways of leads generation. We are in an entirely new system and must adapt to the rules of a new game.

 

Guest Bio

James Rembert is a licensed agent. After four successful years, James sold his last house in 2016 and went on to run Digital Natives. Here, he’s been at the forefront of exciting digital campaigns. James is passionate about teaching people how to use the tools we have at our disposal in a digital world. Go to http://www.jamesrembert.com/ to learn more.

 

To contact Dustin Fox head to: https://www.foxessellfaster.com/