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Tier One Partners Sixty for Social Newsletter

May 21, 2018

 10/10 Would Recommend

Facebook is testing a brand new ranking system that scores brand pages on a scale of one to 10 stars, based on various factors like user reviews and recommendations. Looking to improve your brand’s score? New audience feedback will outrank the old, so encourage your customers to interact with you on the platform and leave a sparkling review or two.

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 Better Late Than the Update

In a win for Snapchatters everywhere, the platform has finally redesigned its redesign. For months, users complained about the new layout and algorithm, so Snapchat reverted back to displaying Stories and chats in chronological order. The platform hopes its latest update will entice disgruntled users to return, so fingers crossed your content will see a rise in viewership as people (hopefully) make their way back to the app.

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 Check(mark) It Out

According to developer Jane Wong, Instagram might be expanding their verification options with a verified business badge. Right now, Instagram authenticates select accounts at its own discretion, but this undisclosed update would give everyday businesses the opportunity to request that oh-so-coveted, little blue checkmark. There’s no word from Instagram on the feature’s rollout just yet, but we’ll be sure to check back in when there is.

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 Make It Mobile

In the U.S., 71 percent of digital interaction happens on mobile devices. And between social media and search, mobile usage continues to grow even more. Marketers need to put more effort into on-the-go, and a new report from Biznessapps dives into this year’s top trends: 

  • Lights, camera, video: By 2019, video will account for 78 percent of mobile data traffic, so get your brand to the top of social media feeds with engaging video content.
  • Live it up with live: Users spend triple the time watching live video over static content. Engage your audience with behind-the-scenes footage, a Q and A, and any and all things live.
  • Let’s get personal: Mobile isn’t immune to the impact of personalization. Customized emails improve click-through rates by an average of 14 percent on mobile, so imagine what getting personal could do for your social strategy too.
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All Hail the (Burger) King

Burger King Spain is taking its rightful place atop the Instagram Stories throne after this interactive and delicious strategy took the social world by storm. The brand created an Instagram Story using polls that allowed users to create the burger of their dreams. At the end? An actual redeemable code for their customized burger. The results were certainly savory: a 5K increase in followers, more than 45,000 unique engagements, and no burgers left to spare. The campaign was so delicious, Burger King ran out of the redeemable codes in less than 3 hours. That’s a lot of patties.

This wildly successful strategy just goes to show that social audiences don’t want to be talked at, they want to engage with the content they’re seeing. (And of course, who would say no to free food?) Taking advantage of the ways Instagram Stories encourages interaction with consumers could be your secret sauce: Use polls to ask your audience questions and listen to their answers, or try the new slider tool to gauge how psyched they are about a topic. Any way you slice it, IG Stories are a window into your customers’ minds, so pay close attention to their orders.
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Copyright © 2018 Tier One PR, All rights reserved.



Tier One Partners is a national, full-service PR, social media, and content agency that helps challenger brands redefine the meaning of value in their industries through innovation and inventiveness. Specializing in consumer, technology, digital health, financial services, and clean energy, Tier One delivers measurable programs that help companies demonstrate market leadership and meet key business objectives through a unique approach powered by senior talent. For more information, visit www.tieronepr.com.



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