Breakfast Briefing: AI & website personalisation

As customers grow more and more accustomed to being offered what they want, when they want it, website personalisation is no longer a nice-to-have; it’s a necessity.

Join James Scott, Netcel’s Chief Strategy Officer, Joey Moore, Episerver’s Product Marketing Director and Michelle Monck, Marketing Director in Financial Services at XEROX at our breakfast seminar.

They will look to demystify personalisation; discuss the significance of data and impact of AI, and debate the implications, hurdles and opportunities for brands on this journey. Some of the learnings will include:

• The evolution of user expectations and preferences

• Who is currently making good use of personalisation (with results), and why most organisations struggle

• The role of AI in facilitating personalisation at scale

• The core building blocks for successful personalisation

You should attend if you’re a brand-side digital marketer looking to future proof your digital strategies and enrich your online experience.

Agenda

8am: Registration and breakfast
8.30-9.45am: Expert speakers and panel discussion
9.45-10am: Networking and close