Cranberry Red Hair Is the Sauciest Winter Hair Color Trend

I've never been one to change my hair to make it a very on-the-nose color for specific holidays throughout the year, but I have the utmost respect for those who do. Blac Chyna, for example, apparently went pumpkin-orange for Halloween this year, and it looked anything but costume-y. And now, with Thanksgiving right around the corner, it seems another seasonally suitable hair color is taking off at salons: cranberry.

Just like cranberry sauce, much of the hair tagged with the #cranberryhair hashtag is deep red that leans almost fuchsia. More purple than a natural-looking auburn, the maroon shade is reminiscent of a few other dark-red trends that have popped up over the last year, like mulled wine and red velvet, but leans even more in the direction of magenta — just like the famous late-November side dish.

"If this doesn’t give you Fall vibes, I don’t know what will," writes Michigan-based colorist Madison Carlisle, sharing a photo of the vivid cranberry bob she gave her client. Massachusetts stylist Rachel Christine included her process in a caption: "For this vibrant and healthy color change, I started with a Color Prepare Malibu Treatment for a clean palate and shampooed out using no conditioner. I dried the hair completely then used different shades of Pravana Wild Orchid with some added cooler tones in the real orange/brassy areas and some magenta for brightness on the lighter ends."