When you need to create some leads, sometimes nothing is better than exhibiting at a tradeshow, rolling up your sleeves and talking with some potential customers. After you decide to be an exhibitor, then you need to figure out how to get the right people to visit your booth.
Connect a Giveaway Item To Your Product or Service
Distribute coupons for a free cup of coffee or smoothie. As prospects come up to cash in the ticket, walk up with them to get the drink and then see if you can talk to them about your product or service while they are there. People who see and smell the espresso machine or smoothies will drop in to see if they can get a drink also. Brand the coffee cups with your logo. Name the drinks after your products or services. Get their contact information and follow up with a message that talks about meeting them over a coffee or a smoothie at the show. Tie it all into together.
Create a Great Display
Just like they will see the coffee and the smoothies, you need a display that cuts through the other optical clutter. You need a focused, well designed, uncluttered area to present and work in. If all the displays were silver and black at last year’s exhibit, don’t use silver and black. Find a way to use some motion in your booth that will catch people’s eyes. Once we saw a construction company build a wall during a 2 day event. That got people’s attention.
Use QR Technology to Your Advantage
Almost everyone uses a smartphone these days. Use QR codes on your display to bring people more information about your products or services via a video or a webpage or a place to signup for more information or to join a contest.
Offer Social Media Prizes for Interaction
Give prizes when people check-in on Facebook or tweet about you on Twitter. It gets your name out there to those who are connected to the ones posting. Now that’s viral!
Match People Together / Networking
Know who you want to meet before the event. Be the guy who helps each of the people you want to meet to meet the people they want to meet. How do you find out? Ask them… They’ll tell you. Then make it happen over dinner or lunch or coffee or in your booth. Be the the facilitator. It’s a great way for them to remember you, especially if the pairing works out great.
Please keep Valet Coffee in mind when you are planning your next Cincinnati / Northern Kentucky event!
Contact us (859-409-1628) for a Free Consultation!
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About Valet Coffee
Valet Coffee is a full service, mobile espresso and smoothie bar. It’s a unique way to impress customers, appreciate employees and kick up any special event to the next level. Our professional baristas will bring the taste and feel of an authentic European coffee house. We do all the work, all you have to do is entertain. Valet Coffee’s mobile espresso and smoothie bars are one of Greater Cincinnati’s best marketing tools.
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