Esports Has Grown Thanks to a Mix of Ardent Fans, Live Events and Smart Brand Integrations

Marketing decisions need to be driven by data, not just by gut

The first Esports Activate showcase featured some of America’s leading esports organizations who presented their digital, media, experiential and sponsorship inventory to marketers and buyers this morning in New York.

There were also a number of panels featuring high-level media executives who spoke about their work with esports and why they feel it’s so important to foster partnerships.

Esports is nearly a billion-dollar business that has grown at an extraordinary speed, particularly over the past five years.

Yes, male millennials and Gen-Zers are the core audience for the rapidly growing genre, but not all.

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