Infographic: Who Is the Millennial Female Micro Influencer?

And how brands can effectively leverage her social media power

From Ariana to Zendaya, we’re all familiar with the names of Instagram’s top millennial female influencers. But the social platform is also home to a huge number of of “micro influencers,” or users who might command just a few thousand followers yet whose style and brand affiliations are closely followed—and emulated—by their dedicated fans. To help marketers better understand how to reach this valuable segment, Clique Media Group (whose brands include Who What Wear and Byrdie) partnered with Instagram analytics platform Dash

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the March 20, 2017, issue of Adweek magazine. Click here to subscribe.