The Four Horsemen of Social Media Employment

Wondering how to get a job in social media?

Wondering how to get a job in social media?

If I were to create a few tracks with job appeal and hireability in mind, I’d do these four:

  • Analytics: measure cross-channel ROI, optimize campaigns to maximize effectiveness, create dashboards, set-up Omniture/GA for conversion tracking, determine budget/allocations for maximum ROI.
  • Advertising: unified paid social campaigns across Facebook, Twitter, LinkedIn, YouTube (which is Google), Google, Pinterest. Set up and manage campaigns based on business objectives (tie in to analytics).
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