Marketoonist on misinterpreting data
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Brands are increasingly keen to use video as part of the marketing mix but what works best and how can marketers ensure it reaches the intended audience at the right time?
The multi-million pound campaign is part of Coca-Cola’s new sustainable packaging strategy and aims to encourage more people to recycle.
Morrisons is hoping to tap into “residual fondness” as it relaunches the Safeway brand through a deal with McColl’s.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.