25+ Best + Free Digital Marketing Certification Courses [Wharton | Kellogg | Columbia] [2024 April]
The dynamic realm of digital marketing is always on the move. Keeping up with the latest trends and enhancing your skill set can set you apart in this bustling field. Digital marketing encompasses a wide array of disciplines, including SEO, Content Marketing, Social Media Management, and more. For individuals looking to forge a successful career in this domain or professionals aiming to upscale their existing skills, enrolling in a resource-rich Digital Marketing Course is a step in the right direction.
The DigitalDefynd team has curated a list of the Best and Free Digital Marketing Certification Courses to assist you in this endeavor. These are designed by industry experts and offer insights into the latest strategies and tools used in the digital marketing landscape. Whether you are a beginner eager to learn the fundamentals or a seasoned marketer looking to refine your marketing strategies, these online courses provide a comprehensive learning experience. You will find educational programs that offer theoretical knowledge and provide practical insights, helping you implement effective digital marketing strategies in real-world scenarios. From grasping the finer points of SEO to becoming adept at the craft of content creation, these courses encompass all the fundamental facets of digital marketing. We encourage you to browse through this selection and choose a course that aligns with your career goals and helps you make a mark in the vibrant world of digital marketing. While these are digital marketing courses, you can also have a look at some of the top digital marketing executive programs.
Best + Free Digital Marketing Courses & Certifications Online [2024 April] [UPDATED]
Professional Certificate in Digital Marketing (Kellogg School of Management)
If you want to earn a certification in digital marketing, this is one of the most comprehensive material online. The classes focus on offering an overview of the area as well as building the in-demand skills. Commence by understanding customer requirements, creating content, planning optimized campaigns. You will also work on developing efficient and scalable strategies by utilizing feedback received across various platforms.
Highlights-
– Learn about search engine based, content and email marketing
– Explore automation of tasks using the latest technologies
– Build your portfolio for prospective career opportunities
– Take a look at real-life examples drawn from industrial scenarios
– Get familiar with tools like Hootsuite, Google Analytics, HubSpot and more
– Complete the capstone project and other course requirements to earn the certification
Duration: 6 months, 15 to 20 hours per week
Rating: 4.6 out of 5
You can Sign up Here
Digital Marketing Strategies (Kellogg School of Management)
This Executive Education program by the Kellogg School of Management is meant specifically for managers and other professionals who want to hone their skills in the digital marketing domain while leading marketing teams and growing in their organization. Among other things, you will learn how to attract and influence customers, understand the expectations and requirements of customers, and optimize your business tactics accordingly. You may also want to take a look at the best Product Management Certification.
Highlights-
– Learn all about the customer journey and content strategy
– Understand how to engage in brand storytelling in a digital world
– Comes with industry examples of companies like AT&T, FedEx and Google
– Get taught by globally renowned industry experts and trainers
– Put the theoretical classes to practice by working in a marketing transformation challenge.
– Earn a verified certificate at the completion of program
Duration: 2 months, 4 to 6 hours per week
Rating: 4.7 out of 5
You can Sign up Here
Review: This program has changed and evolved my perspectives about Digital Marketing. I learned that it goes beyond creating or managing content, ads or campaigns through digital and social channels. The best part of the program is when it integrated the knowledge about modern digital marketing with the trends in automation and technology. This will definitely ignite the curiosity to identify what and how our current practices can be enhanced, optimized and become innovative. – Ahmed Al Madi, Operations Development Manager
Kellogg Accelerated Marketing Leadership Program (Northwestern University Kellogg School of Management)
The Kellogg Accelerated Marketing Leadership Program has been developed by the esteemed Kellogg School of Management of Northwestern University. The curriculum is based on three pillars of successful marketing. First, it teaches students to shift their strategic approach as new platforms emerge. You will learn to perform in a changing market. The three important themes of this program are Personal Leadership and Leading the Marketing Team. Third, the program teaches you important marketing skills, strategies, and insights.
Key USPs –
– In this program, you will learn essential leadership skills to more effectively develop your team, build your influence, and shape your career.
– You will learn to implement an agile marketing process for your organization.
– You will learn to use tools of automation and AI to market more efficiently.
– You will learn to establish your product in the market.
– It will help you improve your strategic decision-making and problem-solving skills.
– You will learn to develop winning customer experiences across your product portfolio.
– Learn to target the right customers.
– Learn to use response-based segmentation and automated behavioral marketing.
Duration: 6 months
Rating: 4.7 out of 5
You can Sign Up Here
Related: Is Digital Marketing Certificate Beneficial for Your Career?
Post Graduate Certification Program in Digital Marketing (Purdue University)
Prepared in collaboration with Purdue University, this certification program will help you accelerate your digital marketing career. Joining this program will help you grasp a solid understanding of the latest tools, frameworks, strategies, and best practices in the field. You will learn how to create compelling digital marketing strategies and expertise with the most widely used digital marketing tools and channels. Moreover, you will work with real-life projects and virtual simulations that will provide you a better perspective and understanding of the digital marketing concepts. After the course conclusion, a professional certificate will be provided to you.
Highlights –
– Gain the fundamental skills and insights required to become a successful digital marketer and generate a measurable impact on your company’s bottom line.
– Learn how to build and implement an advanced PPC strategy that can drive results for your business while gaining hands-on experience in managing paid marketing initiatives.
– Convert yourself into an industry-ready social media marketer via social media training that will help you master all aspects of social media marketing, such as strategy, influencer marketing, reputation management, etc.
– Learn from real-world case studies, articles, books, and simulation authored by Harvard Business School.
Duration: 6 months, 5-10 hours/week
Rating: 4.7 out of 5
You can Sign up Here
Review: I enjoyed this course so far! I recommend taking the live classes and slides as well as all the projects. The teachers are great, and you can get as much help as you need when you attend the live classes. Overall I have had an outstanding experience, and I have learned a lot! – Mia Schuck.
FREE Course – Learn Digital Marketing from Google (Digital Garage)
Google is one of the incredible platforms that can help you learn digital marketing with real-world examples. It provides you with various digital marketing courses, all designed to keep end-user requirements in mind. For instance, if you are a beginner to digital marketing, then you can begin with the fundamental concepts of digital marketing that will help you build basic knowledge for the field. After completing the basics, you can move on to advanced concepts to expand your skills in various marketing fields, such as social media marketing, PPC, content marketing, and many more. Moreover, Google also provides a professional certificate of completion after clearing the certification exams. You may also be interested in checking out the Best Facebook Marketing Courses.
Highlights –
– Discover a wide range of digital marketing courses that are designed to help you grow your business or jump-start your career
– Learn how to run your business online successfully while attracting valuable and new customers to your site
– Be able to advertise your business online successfully with online advertisement and social media campaign
– Flexibility to study from your home ground with access to the course content on any device at any time
– Most of the paths are absolutely free to enroll without involving any hidden costs and charges
Duration: Self-paced
Rating: 4.5 out of 5
You can Sign up Here
FREE Digital Marketing Courses (Udemy)
Udemy is another valuable platform offering multiple digital marketing courses and tutorials to help individuals get equipped with the latest trends and technologies. These courses are created by some of the best instructors of Udemy, who has been working in the industry for more than 15 years. During the course, they will help you resolve your queries related to course content. Amongst the list, some of the top-rated courses are The Complete Digital Marketing Course, Digital Marketing Masterclass, Digital Marketing Associate certification course, and many more. Upon completing each session, you will receive a certificate of completion from Udemy.
Highlights –
– Learn from a wide variety of courses and tutorials that will equip you with the latest topics of digital marketing
– Get access to free digital marketing lessons, which include what messenger marketing is, checking speed and mobile-friendliness, how to create your academy for Ads account, and many more
– Cover a variety of topics during the courses, such as social media marketing, PPC, influencer marketing, running an online Ad campaign, etc.
– Gain various skills with the curriculum, such as marketing management, internet marketing, Google Ads, advertising strategy, entrepreneurship fundamentals, and many more
Duration: Self-paced
Rating: 4.5 out of 5
You can Sign up Here
Related: Online Vs. Offline Digital Marketing Courses – Pros and Cons
Chief Marketing Officer Program (Northwestern University Kellogg School of Management)
In today’s business world, CMOs act not just as any other employee but as business partners. This role requires you to maintain a positive brand identity, create customer-focused strategies, and use data and analytics. The Chief Marketing Officer Program will help you achieve your goal of advancing from a marketing executive position to the role of a CMO. As you learn from visionary thought leaders of the Kellogg School of Management, you will improve your knowledge of theory and strategy, while also building leadership skills required in a C-suite role.
Highlights-
– Learn from faculty members of the Kellogg School of Management, which is the No.1 business school in the US.
– Choose from online electives such as omnichannel, B2B, digital and influencer marketing.
– Get membership in the global Kellogg alumni network.
– Get access to a network directory, discussion groups, and other tools.
– The program comprises 18 weeks of online and live electives.
– Upon successful completion of the program, you will receive a Kellogg Executive Scholar Certificate.
Duration: 12 Months
Rating: 4.5 out of 5
You can Sign Up Here
Chief Marketing Officer Program (Columbia Business School)
The Chief Marketing Officer Program from the Columbia Business School will help you position yourself as a marketing leader. The curriculum comprises core modules and electives. The core modules will teach you about Customer Centricity and Analytics, Marketing Strategy, Agile Marketing and Execution. The online electives include Macroeconomics for Executives, Digital Marketing: Customer Engagement, Social Media, Planning, and Analytics, Digital Transformation in Healthcare, B2B Marketing Strategy, Breakthrough Customer Experience (CX) Strategy, Pricing Strategies, Corporate Governance, and Product Management.
Highlights-
– Learn essential marketing management skills.
– Join weekly live sessions with coaches and guest lecturers.
– Learn from the esteemed faculty of Columbia Business School in the comfort of your home.
– Network and interact with high-achieving peers from all over the world.
– Each student is assigned a success coach who will check on you in one-on-one sessions.
– Get actionable insights from experts and implement them at your workplace.
– You can choose topics from a set of electives and craft your own journey.
– Get the opportunity to interact with faculty, peers, and global industry leaders at an optional three-day on-campus networking event.
– Receive alumni benefits offered by the Columbia Business School to its students.
Duration: 9 to 12 Months
Rating: 4.5 out of 5
You can Sign Up Here
Marketing Analytics – Strategies to Optimize ROI (Berkeley Exec Ed)
Designed by industry professionals and experienced tutors, this practical program will help you gain the confidence to implement innovative marketing analytics initiatives in your organization. You’ll learn how to develop better models and algorithms to draw marketing insights. You’ll be gain specialization in marketing-related analytics applications, such as recommendation engines, ROI optimization, customer segmentation, and more. The program covers various learning modules that will help you cover multiple topics like predictive models for marketing analytics, personalized targeting, marketing experimentation, the strategic outlook in marketing analytics, etc. Upon finishing the program, you’ll be able to build a robust analytics team using actual success stories.
Highlights –
– Learn to leverage analytics and experimentation to gain a competitive advantage in marketing analytics
– Gain knowledge about the principles of marketing analytics and how to apply them in real-world via a fundamental marketing measurement
– Learn to utilize predictive modeling and the basics of modern business intelligence systems, and how to execute fundamental, predictive models
– Learn to use Big Data and how to apply marketing analytics for targeting and personalization with hands-on exercises and use cases
– Gain knowledge from real-world applications, graded quizzes, assignments, and case studies
Duration: 2 months, 4-6 hours/week
Rating: 4.3 out of 5
You can Sign up Here
Related: Will a Digital Marketing Course Help You Get a Job?
FREE Digital Marketing Certification (100% FREE) (DigitalDefynd)
We are rewarding all learners with an absolutely free certificate for digital marketing. All you need to do to claim the certificate is to finish any course on digital marketing, anywhere on the planet. Yes, that’s right – any digital marketing course, that you finish anywhere, will earn you a Digital Marketing Certificate from our side. All this regardless of whether you choose a course using our platform or not.
Highlights –
– An absolutely free digital marketing certificate – no payment, no credit card, no fee at all
– Anybody who finishes any digital marketing course on any learning platform is eligible
– Whether the institute you completed the course from gave you a certificate or not, you are eligible
– Whether it was a free course or a paid course, we will still offer you the certificate
Rating: 4.6 out of 5
You can Sign up Here
Free Course Trials – Digital Marketing Courses (Coursera)
Individuals who are interested in learning digital marketing from well-reputed universities and institutions can take help from this list of courses offered by Coursera. All the courses and tutorials on the list are created by top-rated universities around the world, such as The University of Illinois at Urbana-Champaign, University of California, National Research University Higher School of Economics, and many more. Besides, if you are interested in earning a degree or diploma in digital marketing, then Coursera offers specific programs for that. After successful completion of each course, you will also receive a professional certificate of completion from the respected university.
Highlights –
– Choose from a wide variety of digital marketing courses, such as Social Media Marketing, Search Engine Optimization, Strategy of Content Marketing, and much more
– Learn from some of the best instructors in the world who are working with international universities and institutions
– Learn about the latest and trending digital marketing strategies that will help you understand how to make your products trending and gain high traffic on your business site
– Be a part of a specialization program, which includes multiple courses to help you learn and understand every aspect of digital marketing
– Get unceasing support from a team of experts to help you with your queries
Duration: Self-paced
Rating: 4.5 out of 5
You can Sign up Here
Free Digital Marketing Course (LinkedIn Learning)
While you may choose any of the digital marketing certifications from reputed organizations, this course is ideally meant for those who want to learn from the practical experience of practitioners over the years. A dedicated learning path has been created which includes courses around SEO, Google Analytics, Content Marketing, Lead Generation, Growth Hacking and much more. Being available on LinkedIn Learning (Lynda.com) means that the entire content is free to consume for 1 month, practically making the course free for you. You may want to check out some of the best Social Media Courses online.
Duration: 14 hours
You can Sign up Here
Related: Reasons Not to Choose Digital Marketing as a Career
Advanced Digital Marketing and Growth Strategies Program (Wharton)
Digital marketing has advanced a lot and now has many branches. You cannot limit your online marketing knowledge only to search engine optimization and online advertisements. The subject covers various aspects of digital marketing, such as artificial intelligence, marketing analytics, web analytics, marketing automation, social media analytics, and other topics.
This course helps you learn all these topics and more. You gain advanced marketing knowledge through this intensive training. Improve your digital marketing skills by learning about tools and techniques used to analyze marketing data. These analytical skills will help you take perfect decisions for marketing campaigns. You can identify patterns and trends in marketing data.
Digital marketers now use many analytics tools to analyze their marketing campaign results. Use your marketing skills to grow the business of your company. Top faculty members specializing in marketing will prepare you to handle the latest challenges marketers face in the Internet-based economy.
Learn to develop marketing strategies for any industry, including consumer products and services, financial services, retail, pharmaceuticals, telecommunications, and more.
Highlights:
– Learn about marketing tools, techniques, and practices that have proven successful
– You will receive a certificate from Wharton Online
– World-Class faculty members
– Industry experts offer practical insights and enrich your knowledge on this subject
– 97% program satisfaction rating among worldwide learners of this course
Duration: 12 weeks
Rating: 4.7 out of 5
You can Sign up Here
Digital Marketing Courses from Facebook (Meta Blueprint)
Meta Blueprint is another excellent platform that gives users access to various digital marketing courses for free. These courses are designed keeping the business requirements in mind so that every individual can quickly learn how digital marketing is beneficial for their business. During the courses, you can also enroll yourself in multiple short video descriptions, such as Business Manager, Getting started with Facebook, Using Facebook Groups to Engage your audience and many more. The courses are created by professional marketers, who have years of experience in this field. Also, on completing the courses with given assignments and exams, you will get a certificate of completion from Facebook.
Highlights –
– Learn all the core concepts of marketing that can help you grow your business rapidly with less investment
– Gain adequate knowledge of online advertising with impactful courses, such as Brand safety across Facebook, Ad Auction and Delivery Overview, Campaign performance with Ads Manager, etc.
– Learn how to create Ads with best brand practices, how to create productive and frequency campaigns, and plan reach campaigns with campaign manager
– Be able to achieve scale with the Reach objective, boost your posts, build your brand with in-stream video ads
Duration: Self-paced
Rating: 4.5 out of 5
You can Sign up Here
FREE Course – Digital Advertising 101: How to Develop a Winning Online Advertising Strategy (HubSpot)
Advertisements in the 21st century are no longer what they used to be in the earlier days. With a customer-centric economy and a constantly evolving market overflowing with newer tools and trends, advertisers, digital marketers, and decision-makers need to keep an eye on what’s going on in the digital landscape. This free course by HubSpot Academy teaches the basics of digital advertising that will help you understand your customers better, thus allowing you to design winning strategies that lead to conversions. The short and easy-to-follow lessons also contain quizzes to help you get around the concepts quickly. You will earn a certification post the successful completion of all the modules, and it has global validity that helps enhance your profile.
Highlights –
– Learn smart digital advertising to be with your customers throughout their buyers’ journey
– Design strategies and campaigns that guarantee conversions and good return on investments
– Analyze your marketplace and audience preferences to gauge advertisement performance for future references
– Acquire certification from HubSpot Academy to showcase in your portfolio, thus exhibiting your expertise
Duration: 3 Hours
Rating: 4.5 out of 5
You can Sign up Here
Related: Simple Ways to Get Better at Digital Marketing
Product Strategy (Kellogg School of Management)
One of the fastest-growing subsets of digital marketing is Product Marketing and Management. Companies are increasingly looking at hiring managers with a specialization in product marketing and this program from Northwestern | Kellogg School of Management does justice in preparing you for those roles. Some of the topics covered in the program include strategizing, analyzing opportunities, defining requirements, designing business models, managing growth and partner ecosystem to name a few.
Highlights-
– Learn all about the 360-degree product mindset
– Learn from the real-life experience of the instructor and avoid commonly made mistakes.
– Explore industry examples of different companies such as Apple, Uber, Microsoft and Cisco and more.
– Get trained from renowned industry experts who are well renowned globally
– Complete the program with over 80% marks to pass and earn the certification
– Your batchmates will include stalwarts from the domains of e-commerce, software, banking, consulting and more
Duration: 2 months, 4 to 6 hours per week
Rating: 4.7 out of 5
You can Sign up Here
Free Course – Fundamentals of digital marketing (Google Digital Garage)
The Fundamentals of digital marketing is a certificate course offered by Google. It is helpful for business owners and students who want to enter a career in marketing. The course includes twenty-six modules and beginner-friendly course content. The course is self-paced, with video tutorials, unlimited access, and a certificate.
Key USPs –
– You will learn to collect and analyze user data and turn it into actionable insights.
– Learn how to define and track goals, segment audiences and analyze data to take your marketing efforts to the next level.
– Learn how to use content marketing to grow brand awareness and get more conversions by creating high-value content to potential customers.
– Learn the fundamentals of paid advertising.
– Earn a shareable certification from Google as a recognition of your skills.
– It is accredited by Interactive Advertising Bureau Europe and The Open University.
– It comprises practical exercises and real-world examples.
– Learn strategies and tools you need to build an online store.
Duration: 40 Hours
Rating: 4.5 out of 5
You can Sign Up Here
Digital Marketing Specialization by University of Illinois (Coursera)
This Specialization explores the different areas of the new digital marketing space. As part of this program, you will explore topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. Upon completion of this program, you will develop a richer understanding of the foundations of the new digital marketing landscape. In addition, you will acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote, and price products and services. You may also want to check out marketing analytics courses to deep dive into the world of analytics.
Key USPs –
– In this specialization, you will get an understanding of the motivations behind data collection and analysis methods used by marketing professionals.
– You’ll learn about the different frameworks and approaches to measuring consumers’ digital actions.
– You’ll learn to analyze and select appropriate web analytics tools and techniques.
– Learn to become familiar with the unique measurement opportunities and challenges presented by New Media.
– Subtitles are available in English, Arabic, French, Portuguese (European), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, Spanish, and Persian.
– No prior experience is required to take this course.
– The flexible schedule of the program allows learners to set and maintain flexible deadlines.
– You can start instantly and learn at your own pace.
Duration: Approximately 8 months
Rating: 4.6 out of 5
You can Sign Up Here
Related: How to Use AR/VR in Digital Marketing
Free Course Trial – Google Digital Marketing & E-commerce Professional Certificate by Google (Coursera)
Did you know 75% of Google Career Certificate graduates in the US reported a positive impact on their career within six months of completion? The Google Digital Marketing & E-commerce Professional Certificate by Google will help you learn in-demand and high-paying skills. With the help of this program, you can learn in-demand skills that will help you prepare for an entry-level job. You will learn to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. In addition, you will learn from experts at Google and get the chance to build your portfolio that will impress potential employers. Don’t forget to check our compilation of product management courses.
Key USPs –
– Upon completion of this certificate, you will gain the following skills: Marketing, E-Commerce, display advertising, Email Marketing, Search Engine Optimization (SEO), Customer loyalty, Marketing Analytics, Customer Outreach, Website Structure, Customer, and Awareness.
– Students will learn the fundamentals of digital marketing and e-commerce.
– Gain the skills needed to land an entry-level job.
– Learn to attract customers through digital marketing channels like search and email.
– Learn how to measure performance through analytics and present insights.
– You will learn to build e-commerce stores, analyze online performance, and grow customer loyalty.
Duration: 6 months
Rating: 4.8 out of 5
You can Sign Up Here
DigitalDefynd invites you to explore the dynamic world of digital marketing through our comprehensive selection of courses. Gain the skills, strategies, and insights needed to thrive in today’s digital landscape and propel your career to new heights. Let these courses empower you to master the art of online branding, customer acquisition, and digital campaign optimization. Embrace the opportunity to become a digital marketing expert, driving growth and success for yourself or your business. Start your journey today with DigitalDefynd, and unlock the potential of digital marketing to transform your professional trajectory.
Wish you Happy Learning! 🙂
