Technology
The 15 Biggest Data Breaches in the Last 15 Years
There’s no doubt that data breaches are a primary concern for people on the technological side of any modern business.
However, it’s increasingly the case that C-suite executives are catching wind of the potential business ramifications that these breaches can trigger.
In 2013, for example, the hacking of Yahoo not only compromised three billion email accounts – it also nearly jeopardized Verizon’s bid to acquire the company for $4.8 billion. At the end of the day, experts say that the breach knocked $350 million off of the sale price of Yahoo.
Counting Down the Breaches
Today’s infographic comes to us from Hosting Tribunal, and it highlights the biggest data breaches over the last 15 years.
Did you know that a whopping 14,717,618,286 records have been stolen since 2013?
It’s part of a much larger problem, and some experts anticipate that by 2021 the cost of cybercrime to the global economy will eclipse $6 trillion – a potential impact that would even supersede the size of the current Japanese economy ($4.9 trillion).
The 15 Biggest Data Breaches
Here are the most notable breaches that have occurred over the last 15 years, in ascending chronological order:
| Year | Company | Impact |
|---|---|---|
| 2004 | AOL | 92 million screen names and email addresses stolen |
| 2013 | Yahoo | All 3 billion accounts compromised |
| 2013 | Target | 110 million compromised accounts, incl. 40 million payment credentials |
| 2014 | eBay | 145 million compromised accounts |
| 2015 | Anthem Inc | 80 million company records were hacked, including Social Security numbers |
| 2016 | 117 million emails and passwords leaked | |
| 2016 | MySpace | 360 million compromised accounts |
| 2016 | Three | 133,827 compromised accounts, including payment methods |
| 2017 | Equifax | 143 million accounts exposed, including 209k credit card numbers |
| 2016 | Uber | 57 million compromised accounts |
| 2018 | Marriott | 500 million compromised accounts |
| 2018 | Cathay Pacific | 9.4 million compromised accounts, including 860k passport numbers |
| 2018 | 50 million compromised accounts | |
| 2018 | Quora | 100 million compromised accounts |
| 2018 | Blank Media | 7.6 million compromised accounts |
Most of these breaches led to millions, or even billions, of records being compromised.
And while the motives behind cyberattacks can vary from case to case, the business impact of hacks at this scale should make any executive tremble.
Brands
How Tech Logos Have Evolved Over Time
From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.
How Tech Logos Have Evolved Over Time
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.
In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.
How Many Times Has Google Changed Its Logo?
Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.
For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.
| Company | Number of Logo Changes |
|---|---|
| 8 | |
| HP | 8 |
| Amazon | 6 |
| Microsoft | 6 |
| Samsung | 6 |
| Apple | 5* |
Note: *Includes color changes. Source: 1000Logos.net
Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.
And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.
Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.
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