Worldwide demand for all label types was approximately 64.2 billion sq m in 2018, representing healthy growth of 4.4% over 2017 volumes.
According to AWA Alexander Watson Associates’ latest research, pressure-sensitive labeling continues to represent a 40% share of the global labeling technologies market, while the established glue-applied technology claims second place (35% market share), and the still-growing sleeve labeling technologies now represent a solid 19% share. AWA’s “2019 Labeling & Product Decoration Annual Review” draws a detailed portrait of a market that, like all aspects of the packaging industry, is changing.