digitalbusiness(June2019) (1)

DIGITAL BUSINESS

Volume I, Issue #01

A COMMONSENSE STRATEGIES GROUP PUBLICATION

Brooklyn's Business Publication

COMMONSENSE STRATEGIES GROUP, Llc

(www.CSG2017.com), one of Brooklyn's Premier

Marketing Agencies, is pleased to launch our

SPECIAL SMALL BUSINESS monthly publication

specifically designed with our dynamic, business

community in mind.

Each month we'll highlight unique businesses

serving the Brooklyn community, business

leaders and trailblazers, as well as information

and happenings that are impacting the business

world.

COMMONSENSE STRATEGIES GROUP, Llc is

a 10-year old Marketing Agency serving the

Brooklyn community in both the Digital and

Traditional Media/Marketing spaces. We

encourage members of the business community

to subscribe to this online ePaper.

CSG'S Marketing Roster

At COMMONSENSE STRATEGIES GROUP we

offer small and medium-sized businesses and

organizations (including Churches and other nonprofits)

a set of Marketing and Advertising tools

in ONE SHOP. Here's what we offer:

- Social Media Marketing & Management

- Text & eMail Message Marketing

- Traditional Media Marketing

- Website Design & Management

- Business Consulting

We also offer these services as part of our

INTEGRATED MARKETING SYSTEM (IMS) or as

an a La Carte provision. No matter what you

choose, or not certain what to choose, we offer a

FREE 45-Minute no obligation consultation! Call

(347) 279-6668 or email info@CSG2017.com .

You can visit us at www.CSG2017.com

Caribbean Times News

SPECIAL REPORT

featuring New York

City's leading

Caribbean immigrant

newspaper and online

publication.

Women and Small Business

Money Options

If your business is a start-up or less than

two years old, you can expect to pay a

higher interest rate for your small business

loan(s). This is also true for women

entrepreneurs who don’t have excellent

credit. If your credit is good, you can apply

for a personal loan for your business. If

not, try an online lender like Kabbage,

QuarterSpot or OnDeck. Borrowing costs

may be high, but these lenders are good

sources of speedy funds for emergency or

short-term needs. Call CSG for more

information! We're able to help!

FOOTPRINTS

CAFE

The story and

history of NYC's

Premier

Caribbean

Restaurant.

For the best results of white text on black

We're asking businesses to support this online

publication by purchasing advertising space.

COMMONSENSE STRATEGIES GROUP estimates

that we'll reach over 10,000 unique MWBE's

(minority and women-owned businesses) with our

second publication. We'll also be targeting and

marketing to segments of the business

community in Brooklyn. For example, Real Estate

companies and brokerages, community health

centers and pharmacies, doctors & dentists,

restaurants & bars, hospitals, churches and nonprofits.

This allows DIGITAL BUSINESS to

connect our small business B2B community.

Edmund

Sadio

Century21 Achievers

trailblazing broker and

business leader on

"HowTo Succeed."

---

DIGITAL BUSINESS

www.CSG2017.com

Page 2

Caribbean Times News - Leading New-Age Newspaper

ABOUT three years ago MICHAEL BABWAR,

the Publisher of CARIBBEAN TIMES NEWS

(NYC) got an idea, a major flash really

- publish a newspaper that is authentically

Caribbean. Born in Trinidad and Tobago, Mike

is an experienced advertising crack-shot - he

could sell oil to the Arabs. And so CARIBBEAN

TIMES NEWS was born and is today the

leading and increasingly popular off-line and

online source for news and information about

New York City's growing Caribbean immigrant

community - business and general.

"My vision is to produce a newspaper that ALL

the residents and businesses in the large

Caribbean community in New York City and

beyond can truly be proud of. Caribbean Times

is a family-owned newspaper that is 100%

Caribbean. Our expert and experienced

editorial and advertising team understands the

community, live in the community, and are

therefore able to promote and champion its

issues and causes," says Mike.

With a readership of over 69, 000 (mainly in

Brooklyn and Queens), the newspaper has

snagged the coveted New York Press

Association membership. The publication is

planning expansion to Manhattan and the

Bronx - carefully and incrementally.

"We publish news and information from ALL

of the Caribbean countries and nations that are

represented in New York City - English,

Spanish, Creole, Dutch and French-speaking.

We ARE the Caribbean and proud of it," Mike

explained. You can visit Caribbean Tines News

at www.caribbeantimesnewsnyc.com.

TO ADVERTISE IN

DIGITAL BUSINESS

CALL (347) 279-6668

eMail: info@CSG2017.com

Basic Accounting Terms for Business Owners

Fiscal Fiscal Year: A fiscal year is the 12 month

period that constitutes the start and end of the

annual financial records for a business. It does

not necessarily correspond to the calendar

year. For example, seasonal businesses such as

farming often use a fiscal year that ends in the

fall.

Assets: Assets are anything of monetary value

owned by the business. Typical tangible

business assets include land, buildings,

equipment, cash, vehicles, accounts receivable,

etc. Intangible assets include client lists,

franchise agreements, favorable finance or

lease agreements, brand names, patents,

copyrights, etc. Assets are expressed in terms of

their cash value on balance sheets.

Liabilities: Liabilities are financial

obligations owed by the company, including

salaries, income taxes, rents, utilities, interest

payments, amounts owed to suppliers, etc.

Liabilities can be short or long term and are

grouped on balance sheets in order of

classification.

Revenue: A business's gross revenue is the sum

of all monies generated through the sale of

good and services, shares in the company,

interest, royalties, property, etc. before

subtracting expenses.

Expenses: Expenses are costs incurred by a

business to generate income. Expenses can be

fixed (such as rents, salaries, etc.) or variable,

e.g. those that fluctuate depending on sales or

production cycles.

Balance Sheet: A balance sheet is a snapshot

of a company’s financial status at a particular

point in time. It is organized into two main

columns, with assets in one column and

liabilities and shareholders equity in the

other.

Income Statement: The Income Statement

shows your revenues, expenses, and profit for

a particular period. It's a snapshot of your

business that shows whether or not your

business is profitable at that point in time:

Revenue - Expenses = Profit/Loss

---

DIGITAL BUSINESS

www.CSG2017.com

Page 3

The Most Profitable Small

Businesses

YOUr AD COULD BE HERE!

(347) 279-6668

info@csg2017.com

Accounting, Tax Preparation,

Bookkeeping, and Financial Planning

Accounting/bookkeeping, tax preparation, and

financial planning are required activities for almost

all businesses and individuals, guaranteeing a strong

demand now and in future for qualified service

providers. Capital Investment/Overhead: With

nominal overhead other than office space and

computing equipment, startup costs are minimal.

Many in the industry operate as home-based

businesses.

Offices of Real Estate Agents and Brokers

Along with leasing and property management, real

estate sales have steadily risen since the 2008

recession, with over 5.5 million homes sold in the

U.S. in 2017 (Statista.com). The demand for real

estate agents and brokers is expected to grow by 6

percent through 2026, according to the U.S.

Bureau of Labor Statistics.

Property Managers and Appraisers

For the same reasons that real estate leasing is

booming, associated services such as property

management and appraisals are high on the list of

profitable small businesses. Education/Training

and Barriers to Entry: In some jurisdictions, a

property manager must also hold a real estate

license. Appraisers must begin by completing 100

-150 hours of coursework followed by 1000+

hours of work experience under a licensed

appraiser before completing the licensing exam.

TO ADVERTISE CALL (347) 279-6668

Info@CSG2017.com

FOOTPRINTS CAFE -

Caribbean food! Yummy! You've heard about

it, right? Well, if you have not - don't press

the panic button just yet. If you live in New

York City all you have to do is mosey on down

to the great borough of Brooklyn and check

out any of the restaurant's three locations.

FOOPTRINTS CAFE is the home of its

famous signature dish - Rasta Pasta. The

restaurant has sold over 5 MILLION Rasta

Pasta Dishes over the past 18 years! But its

menu also has many international food dishes.

Edmund Sadio is a broker's broker. He's also

been a fixture in the East Flatbush community

in Brooklyn for about 30 years now. A native of

Nevis in the Caribbean, he's an immigrant

success story, and respected community leader.

Today, his Century21 Achievers is a daily

hub of activity as a number of professional

agents help people rent apartments, buy and

sell homes, or simply need a room to live in.

The roster of agents also reflect the

demographic nuances of the Brooklyn

community. They speak English, Spanish,

Creole and is a generational balance of youth

and experience in both male and female agents.

"When you come through the door we have

professional and expert agents to help you with

whatever real estate issue that you have from

rental to sales to commercial property and

anything in between," Sadio, as everybody

called him, told DIGITAL BUSINESS.

Another feature of this real estate business

and what also drives its success, is that Sadio's

children and family all work in the business. So

that lends itself to a friendly but no-nonsense

business atmosphere - everyone is vested in

the business.

Brooklyn's Caribbean Kitchen

The brainchild of entrepreneur Robert

"Bobby" Gordon, Footprints Cafe is today one

of the best know Caribbean restaurants in

New York City with three Brooklyn

locations: 5814 Clarendon Road, 1521 Surf

Avenue (in Coney Island across from the

world-famous amusement park) and its "take

out" facility at 1377 Flatbush Avenue in

Central Brooklyn.

"Footprints Cafe is rooted in the Caribbean

community but we also cater to a very diverse

demographic. Our Rasta Pasta dish is a

"Jamaican/Caribbean style makeover of

Italian penne pasta with a unique Alfredo

Sauce, "explained Master Executive Chef Basil

Jones.

Jones, a chef for over 32 years, oversees food

quality and menu development at Footprints

Cafe. Visit the restaurant at

www.footprintscafenyc.com and follow on

Facebook at

www.facebook.com/footprintsrestaurants

Edmund Sadio and Century21 "Over Achievers"

Sadio is also the Chairman of the Caribbean

American Chamber of Commerce and

Industry (CACCI), a small business advocacy

group with about 1,500 members in Brooklyn.

"CACCI is about building and empowering

small businesses for the past 32 years. I'm

proud to serve as its chairman. We provide

financial education, contracting

opportunities with New York City

government, and help certain businesses get

bonded. Like my business, CACCI is vested in

the community," Sadio told DIGITAL

BUSINESS.

Century21 Achievers works with people

buying or selling property in the Caribbean.

---

DIGITAL BUSINESS www.CSG2017.com

Page 4

COMMONSENSE STRATEGIES GROUP, LLC.

INTEGRATED MARKETING STRATEGY (IMS)

Q. What Is COMMONSENSE STRATEGIES GROUP’S

Integrated Marketing Strategy (IMS)?

A. IMS is a Marketing & Communications system that

is based on an integrated set of tools, programs and

platforms all working together – in part or in whole –

designed to deliver on maximum effectiveness to help

develop, grow, expand and brand businesses of all

kinds.

Q. Is IMS a “one size fits all?”

A. No. COMMONSENSE STRATEGIES GROUP offers a

FREE 45-minute consultation with potential clients in

order to tailor our IMS to suit your particular business

or organization and to ascertain the following:

• Business (or Organization) needs, goals, aims and

objectives and present situation (PS).

• What Social Media and/or Traditional Media best fits

your business or organization

• How can we maximize your marketing budget to get

the best possible outcomes and help businesses and

organizations grow and expand

• Determining if COMMONSENSE STRATEGIES

GROUP’s Integrated Marketing System (IMS) is the

best possible fit for your business or organization

Q. What Social Media Platforms do we specialize in?

A. Facebook (for business), Twitter, LinkedIn, YouTube

and Instagram

Q. What is Traditional Media?

A. Radio, Newspapers, TV, Direct Mail, Bill Boards,

Posters, Flyers and Newsletters

Q. Why is Traditional Media important in the digital

age?

A. For one thing they inspire MUCH MORE TRUST

among consumers, clients and potential clients than

Social Media that is all about CONVERSATION(S). For

another, they serve (for the most part) niche markets

and communities that rely on them for news,

information and updates every week. This is

particularly true about local immigrant communities,

especially those non-English speaking ones.

Q. What Marketing Plans & Pricing does

CommonSense Strategies Group Offer?

A. We presently offer 3, 6 or 12 months plans for new

customers. We’ll review the plans after completion

and propose a longer arrangement and collaboration

based on performance. We also offer fixed pricing and

a la Carte plans (where you can mix and match) that

may offer the very best of both marketing worlds, in a

manner of speaking.

GIVE US A CALL AND ASK ABOUT OUR FREE 45-

MINUTE, NO OBLIGATION CONSULTATION - On

the phone or in-person, Its your call! (347) 279-6668.

JUNE IS CARIBBEAN HERITAGE MONTH

Caribbean Week in New York, Amazing Caribbean

Culture, Cuisine & Rhythm

June 1 - 9, 2019

Caribbean Week has something for everyone. New York City will

come alive for a full week when tourism officials, industry

executives, the media, the Caribbean Diaspora, travel agents,

consumers and students converge on the city to participate in a

calendar of activities that showcase the best of Caribbean tourism.

Caribbean Week by the Numbers

600 K

Number of Attendees

22 K+

Member Countries

www.caribbeanweek.com

To Advertise call 212-635-9530