Timothy "Tim" Hughes 提姆·休斯 L.ISP’s Post

View profile for Timothy "Tim" Hughes 提姆·休斯 L.ISP

Should have Played Quidditch for England

Why employee advocacy isn't a silver bullet In this blog I explain (with research) why posting brochures and white papers on social is doing your brand damage. And explain what high performing businesses are doing on social. If this article has been useful and you think it would be helpful to your network or individuals then please share it. Please also tag in the individuals.  DLA ignite #socialselling #employeeadvocacy #digitalmarketing #advertisingandmarketing #b2bmarketing #marketing

Why employee advocacy isn't a silver bullet

Why employee advocacy isn't a silver bullet

Timothy "Tim" Hughes 提姆·休斯 L.ISP on LinkedIn

Ashley Faus

Head of Lifecycle Marketing, Portfolio at Atlassian

2y

Great call-outs, Timothy! I see this all the time, marketers/PR people/sales trying to force employees to share whatever the corporate campaign is sharing. WRONG. I've had great success sharing about MY work, MY teammates, MY experience with leadership at the company. Do I include links to company-owned properties? Sometimes. Do I tag my company? Usually. But do readers feel like I'm "selling" something to them? NOPE. When you let employees share their work and experiences, you build trust and credibility.

Jim Woolfe

I make strange electronic music that scares cats 🐱

2y

It's ironic. I'm on social because the sales director of one of my suppliers told me that I should be. For the first 9 months when I did very little and I only had a few connections his posts would appear on my feed every day. He always posted brochures. So I thought right, that's what you do to promote your business on social. I didn't have any brochures to post so I didn't post Then I got active He no longer appears on my feed. I guess the Algorithm does not like his brochures. I have to say I don't miss his posts.

Lenwood M. Ross

Monopoly, Charades, and Rummikub -- dominating family game nights for 30 years and counting

2y

For organizations to get employee advocacy to deliver results, they must trust their people. Now, if they don't trust their people, there are some other issues that will need to be worked out.

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Eric Doyle (F.ISP)

Digital Commercial Strategist - Developing people and organisation to become leaders in their sectors - TedX Speaker - Keynote speaker, event host/compere/moderator - Artist

2y

It amazing to watch organisations who are losing on social by constantly posting awful corporate drone, believe that the correct reaction to the failure is to have more people posting awful corporate drone...

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William Shorten (PCC)

Creating safe spaces to enable individuals and teams to learn, grow and develop. When not doing that cycling, reading and drinking wine...

2y

Really timely blog Timothy - well showing your availability to get top talent is always a challenge, however at the present time with news about constraints in job markets I'd say it's even more important to demonstrate that your organisation is worth joining.

Brandon Lee

Create demand by attracting and retaining customer attention. GTM | Fractional CMO, CRO | Podcast | Speaker | Founder x 4. Helping B2B companies create qualified pipeline

2y

No one wants to read a brochure! Not in social media anyway. Yes!

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