Can my behaviour on social media be losing me business? Do you want your pipeline generation built on the activities of the past or the activities of the present? In this blog I walk you through the lead generation activities of the past and how the tools and techniques don't convert to the world today. Which is why just increasing the number of calls you make and emails you send is a zero sum game. We all know a strategy based on hope isn't a strategy. I also explain social selling and how businesses are using this today for over achieving their number and for competitive advantage. Most companies are "on social" but they are not connecting work on social media with revenue and profit generation. Each key stoke you make must be connected with your growth and profit targets. Companies today are also not driving their sales teams for digital dominance, which is where you wipe out your analogue competition. If this article has been useful and you think it would be helpful to your network or individuals then please share it. Please also tag in the individuals. DLA ignite #sales #salesdevelopment #socialselling #salesleadership #saleseffectiveness #salesenablement
Thomas Ross
3y
"Digital Dominance", that's the ticket! But connecting all the digital and social dots to make it all work, that's where the rubber hits the road Timothy (Tim)
Nice analogy Timothy - chatting with people human to human, finding out about them, their life and general day to day will eventually lean into what they do and why.... and as you point out they remember you as that person who cared or was curious and you also do X.... if and when the opportunity presents itself....
Timothy (Tim) Hughes your mixer example is spot on. I remember teaching hundreds of workshops on how to effectively work mixers (and tradeshows) for folks around the world pre-social media and the rules were exactly the same as you gave here. I blame ad tech.
Coaching employees and brands to be unstoppable on social media | Employee Advocacy Futurist | Career Coach | Speaker
3yLove the emphasis around ‘no time limit on how long you spend with your prospects’ Timothy (Tim) Hughes 提姆·休斯. Anytime, anywhere is pretty powerful. My number one piece of advice for client facing professionals pivoting to social selling is to consider having a comment strategy not a content strategy. Make every comment a targeted piece of content that gives high value into the the targeted conversations you join, while taking little time from your audience. Give tirelessly through your comments, never waver on the quality, and stay focused on your key topics. You’ll never think of cold calling again 👏