Retargeting can be useful for those who are trying to turn window shopping into purchases. Countless Oklahoma companies are using retargeting for increased sales. Survey data shows that only two percent of the visitors to an e-commerce website end up buying anything. What of the remaining 98%? With retargeting, this potential can be tapped.

Any Digital Marketing Company in OKC will tell you that retargeting is a powerful tool for business growth, but it must be used strategically. Retargeting is a way of reminding people about your brand if they have previously shown interest through searches and social media activity.

For instance, even after visitors leave your website, ads for your brand will continue showing up on other pages they visit. This provides a second chance for them to come back to your offer after shopping around. It might seem manipulative, but retargeted ads are displayed based on the user’s interests, so they seem less like spam and are thus likely to have a higher success rate.

It sounds like magic, but it works through a technology you might have heard of: cookies. Cookies are created when your web browser saves some code from websites you visit. They can be very useful, such as in saving settings, form entries, or even information about your interests to help you get better search results.

As visitors to your site collect these cookies, it makes it possible to display your ads to them on other pages where ads are meant to show, continuously reminding your visitors about your brand and products. Retargeting generates business through repeated exposure. As your products or services gain exposure to a growing audience, sales increase seemingly automatically.

Proper branding and retargeting both play a big role in techniques used by social media companies in Oklahoma. Together they both increase the traffic and the proportion of that traffic that actually converts – makes a purchase. Popups and special offers on bestselling products or service packages can also do wonders for your conversion rate.

Chat with us to find out how you can get more traffic and conversions on your website!