Can I get invited to more client top table discussions with social selling? In this blog I explain how you and your team can become the trusted adviser to clients using social selling. For many transformational markets, (the transition from on-premise to cloud for example in IT), it's critical for suppliers to influence accounts ahead of any strategy work. For many analogue sales organisations they find they are falling behind and they are no longer asked "to the dance". How can your sales organisation get invited to the "top table" then read on... DLA ignite #sales #salesleadership #salesexcellence #salesenablement #socialselling #salestips
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Only 1% of business decision-makers believe that B2B content demonstrated a meaningful understanding of the human experience 😴 Back in 2018 PR Web did a survey of business decision makers and 50% thought that B2B content was boring 💤 In 2023, The Power of Provocation discovered that a staggering 82% of business decision-makers considered B2B marketing monotonous and repetitive 🛌 While a mere 1% believed it demonstrated a meaningful understanding of the human experience 💃 Our research here at DLA ignite, shows that people come to social to be …. 👯♀️ Social 🕸 Our research also shows that nobody comes to social media to read your brochures and whitepapers, you can put all that boring stuff on your website 🤽♀️ The idea that you need to be throwing content at strangers died over 5 years ago! Even 6sense said recently in a report 📕 “Don’t share product information such as brochures and white papers on social as buyers can get these from your website, it will just cause buyers to scroll on” 🔬 Here at DLA ignite we have done extensive research on what content works and when 👩🎓 We share this on our social selling and influence methodology training and coaching so you salespeople, employees, etc, will know exactly what to do to get the most engagement and then what to do with that engagement 👩💻 No tricks or magic, we have a methodology backed by The Institute of Sales Professionals #Sales #salesleadership #socialselling #marketing #contentmarketing
Only 1% of business decision-makers believe that B2B content demonstrated a meaningful understanding of the human experience
Timothy "Tim" Hughes 提姆·休斯 L.ISP on LinkedIn
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#TimTalk – Welcome to the age of listening with Howard Krais Howard is co-founder of True, author, public speaker, listening, employee communications and engagement, EX, and DEI 🌍 He is the author of the book “leading the listening organisation – creating organisations that flourish” published through Routledge 📕 In this conversation we are going to discuss Howard’s new book 👭 If you are not listening to your employees, how do you know you are doing a good job? 🏢 The book is based on 4 surveys with an academic focus and is targeted at leaders, HR (human resources) departments and internal communications 👂 We talk about the need of a business to listen, to understand employee experience, ESG and diversity and inclusion #LinkedinLive #Podcast #socialselling #employeeengaement #humanresources
#TimTalk – Welcome to the age of listening with Howard Krais
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Only 1% of business to business (B2B) decision makers thought that the content they were seeing on social media had any meaningful human understanding 💤 In the same report, 82% of business decision makers described B2B content as boring and repetitive 🛌 If you think about it, when you look out over LinkedIn, what you see is a lot of people still posting brochures, white papers and case studies 😴 All of these things, say the same thing, which is “buy my product because we're great” 😪 Now you may have written the best piece of content, but I don't know it's the best piece of content, until I've actually read it. So I don't read it Here at DLA ignite we've analyzed what content works and what content does not work If you want to be that company on social media, that is insightful, supportive and buyers think are interesting, then you should talk to us #socialselling #sales #salesleadership #marketing #ABM #contentmarketing
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Your business needs a dose of laugh therapy with special guest Barry Taylor 😂 This week on "The Digital Download," we celebrate the transformative power of laughter with Barry Taylor, founder of Laugh Therapy 🤣 At a time when stress levels in the workplace are at an all-time high, Barry introduces us to a revolutionary approach that leverages humour, laughter, and play to not only reduce stress but also to foster team unity, enhance creativity, and promote a healthier work environment 😆 Having worked across various sectors, from healthcare to education and corporate environments, Barry brings invaluable insights into building happier, more resilient teams. #socialselling #LinkedInLive #Podcast #mentalhealth #aprilfoolsday #comedy
Your Business Needs a Dose of Laugh Therapy with Special Guest Barry Taylor
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2024 Social Media Marketing Tips From 20+ Marketing Experts 🌎 With 62.3% (5.04 Billion) people in the world now active on social media 📲 An active person now spends on average 2 hours 23 minutes a day on social media 🛒 How can you use social media to market your business? 👩 What is the advice (from 20) marketing experts? In this list created by Adrian Domocoș and Hot in Social Media Link in first comment With support from Donna Moritz Neal 🎙 Schaffer Andy Crestodina Keri Jaehnig Marji Sherman Miruna Dragomir Julia Campbell Virginia Zuloaga Lilach Bullock Ted Rubin Laura Trif Jeff Korhan Gini Dietrich Christina Garnett, EMBA Ingrid Kibler Adina Jipa #socialselling #socialmedia #marketing #advertisingandmarketing #ai
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We've known each other for 15 years, but the first time we have met IRL Samantha Kelly (aka Tweetinggoddess) met when we joined Twitter (now X) some 15 years ago 🌍 We've worked together, collaborated, supported each other, built a friendship but have never met face-to-face 🚗 At an event on Thursday this week, organised by Sam and mywage we were able to meet IRL for the first time 😎 Here is the selfie to prove it happened #socialselling #sales #marketing #socialmedia #leadership CC: Kogan Page
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Unpacking the entrepreneurial myth of self-employment with Sheryl Scott This week on The Digital Download, we challenge the notion of self-employment with our special guest, Sheryl Scott 🚌 A seasoned career coach and Regional Manager for PPLSI, Sheryl has an extensive background in guiding career transitions along with her own personal journey through the entrepreneurial landscape 👍 Sheryl brings an insightful perspective on why the entrepreneurial path isn't the right fit for everyone #LinkedInLive #Podcast #socialselling #leadership #entrepeneur
Unpacking the Entrepreneurial Myth of Self-Employment with Sheryl Scott
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If you're interested in resolving burnout in your salespeople, read on... 📹 The other day I put out a video on how we think we have solved or at least reduced the issue of burnout in sales development (SDRs) And David J.P. Fisher added a comment which sums things up lovely He said 🎤 “Love that you were able to approach the sales development role differently. ☎ Burnout happens when you have people doing activities they don't have any investment in...and making calls and sending emails just because...well, that's certainly hard to get invested in.” 🔥 And he's right, why would you force your sales team to do this when you know it causes burnout, it lacks purpose, impacts their mental health and has a lower set of results! 👨 I spoke to a sales leader last night who said to me that salesperson wellbeing was more important than the results .... maybe we are seeing change? 👩💻 Here at DLA ignite our social selling selling methodology, reduces burnout, installs purpose into the sales team and has exponentially higher results than cold calling and sending email spam 🚀 What to know more how to get your company back on a growth trajectory, read on #socialselling #sales #salesleadership #mentalhealth #wellbeing
If you're interested in resolving burnout in your salespeople, read on...
Timothy "Tim" Hughes 提姆·休斯 L.ISP on LinkedIn
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An excellent evening listing to disruptive payroll supplier mywage I started my sales career selling payroll and human resources software ... fast forward 25 years and it's great to hear about a company willing to launch and disrupt the market On the panel was Orsela C., CEO of mywage, Ben Harper VP Sales, Stephen Kelly Board Advisor, Lara Smart Chartered FCIPPdip, Payroll expert and Neil Curry Sales Director of TargetRecruit There was an excellent discussion about how with the changes in the world through the use of digital, employee changing expectations and the benefits that can be driven from cloud native applications; why the time is right for payroll disruption - bring it on! Thank you to Anita Wong, Grace Hall, and of course Samantha Kelly for inviting me #socialselling #payroll #humanresources #digitaltransformation #mywagelaunch
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#TimTalk – How depression can fuel edge performance with Ardeshir Mehran, Ph.D. Yesterday there seems to have been a glitch in the matrix here on LinkedIn, my interview with Aredshir didn't seem to transmit, but did transmit on other social media channels Here is the link to YouTube for those that missed it Link in first comment Ardeshir helps to resolve depression and anxiety for successful professionals In this conversation we are going to talk about depression Ardeshir will tell us that depression in not an imbalance but it is because we are unfinished The mistake we make is we don’t recognise this and try and mask our depression by drink etc We need to understand that depression is a human experience and he explains how we can harness it #LinkedinLive #Podcast #socialselling #mentalhealth #depression
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