16th International Research Conference in Service Management
La Londe les Maures, France
June 2-5, 2020
[CANCELLED DUE TO THE CORONA-PANDEMIC]
Submission deadline: Feb 9, 2020
The La Londe Conference is a Research seminar organised by IAE Aix-Marseille Graduate School of Management in La Londe les Maures, South of France. IAE Aix-Marseille is one of the leading French public university business schools and is part of Aix-Marseille University, the largest public university in the French-speaking World. IAE Aix-Marseille was the very first school in Europe – in 1979 – to introduce a one-year graduate programme in the field of Services Management.
The first International Research Conference in Service Management was held in 1990, with the aim of overcoming traditional boundaries between disciplines. Year 2020 marks the 16th edition of this conference. By enabling thorough and fruitful exchange between a diverse group of participants, this conference has proven itself successful throughout the years.
The conference has a unique positioning: participants spend more time discussing the paper than presenting it. Two competitive sessions take place at the same time, and each author presenting a full paper has 45 minutes to present the contribution and to lead a discussion with the audience. Leading universities from all over the world regularly send researchers who, through their participation, have established new networks or rejuvenated old ones to exchange ideas and knowledge. At each session, both academics and professionals take part in debates, dialogs, and formal presentations. Friendliness and informality are part of the Conference tradition, greatly enhanced by the beautiful setting in a Mediterranean seashore environment. In addition to the rich intellectual exchanges, the conference proposes a visit to the magnificent and the car-free Porquerolles Island.
Topics of Interest
MARKETING
Assessing and/or improving the customer experience
AI applications and robotics in service and the service encounter
Customer participation in service innovation
Customer relationship management in service
Social influences in the service experience
Fostering customer engagement
Service across the globe
Service and its potential to enhance consumer lives
Collaborative service and the sharing economy
LOGISTICS, OPERATIONS & STRATEGY
Service Design, Role of the customer and Service delivery system
Service capacity
Service Innovation and NSD
Integrating new technologies into service delivery systems
Service networks and Network management
Service network, alliances, outsourcing
Services and the public sector
B-to-B services and Service management in manufacturing
Services and economic trend
ORGANIZATIONAL BEHAVIOR & HUMAN RESOURCE MANAGEMENT
Service-focused Human Resource Management (HRM) systems
Service climate and culture
Service strategy and competitive advantage
Cross-cultural issues in service
Service leadership
Service-profit chain
Evolving roles of service employees
Disadvantaged and contingent service workers
Submission guidelines
Full paper (20 pages)
Each author has 45 minutes to present the paper (20 minutes) and to lead a discussion (25 minutes) with the audience. The feed back is then deep and really useful for the authors. Once the paper based on the extented full format is accepted, authors are free to choose whether to publish on the conference website the entire manuscript or only an extended abstract to avoid future journals publication problems.
Extended abstract (5 pages)
Each author has 15 minutes to present the paper (7 minutes) and to lead a discussion (8 minutes) with the audience.
Contributions must be uploaded before January 15, 2020 here. Please indicate to which Track and member of the Scientific Committee the paper should be assigned.
Human Resources Track: Mahesh SUBRAMONY
Marketing Track: Bart LARIVIÈRE
Operations Management Track: Martin SPRING
More info here.
