Carlsberg hopes to turnaround company by admitting its beer sucks

Sounds enticing -- now if I can find this newer rendition in replacement of all the old stock floating around my area. Maybe in time.

 

The antithesis of "dad's" beer.

 

Good on them. Humility and the desire to improve oneself are rare things.

 

Hmm... is this only a UK thing?

 

Where is this "new" Danish beer being brewed?

 

I won't bitch about Carlsberg, they flew me to Liverpool and put me up for a week and let me walk on the pitch at Anfield and sit in the owners seat and even put an arm around Steven Gerrard (their best player at the time) for a photo.

What I did find interesting was that they pushed the regular beer the entire time, and only in the clubhouse could you get "Elephant", and more importantly the "Export" which was my favorite.

 

Yeah, isn't Carlsberg one of the Continental lagers brewed domestically in (or, in other cases, for) the UK with a different recipe and, typically, lower ABV? The article quoted in the OP's makes it sound as if the change is only the UK Carlsberg.

For instance:
UK Carlsberg ABV - 3.8%
US Carlsberg - 5% (Same as the Danish Corporate website)

 

Very telling about the UK beer scene that a Danish brewery flew you to Liverpool.

 

Post #6.

 

Yeah, Carlsberg's had a brewery in the UK since 1973 and later merged with Allied-Lyon in the 1990s. https://carlsberguk.co.uk/about-us/carlsberg-uk/timeline/

 

Gives me hopes they'll reformulate the US version someday but I'm not holding my breath.

YOU LUCKY SON OF A...........can I shake your hand?



Also:

FTFY

 

Carlsberg sponsors Liverpool Football. There are plenty of non-UK sponsors in the Premier League.

 

I think we need to hear the details about this story, very cool.

 

They're not their kit sponsor anymore though, which is a bummer. Now it's some boring bank (Standard Chartered). They still do advertise a bit around Anfield though.

 

Still... you get the irony, yes?

 

This reminds me of when dominoes admitted they'd let their pizza get shitty and were gonna start doing better. If it's remotely genuine then good on them

 

Yeah I think fondly of them from my trip to Denmark. Drank a ton of Elephant and Export. One of the most prized things that came of that trip was my daughter brought me back a bomber of their Mermaid Porter which was brewed to celebrate the 100 year anniversary of the Little Mermaid Statue. We drank that beer between Christmas and New Year of 2017 while on a trip to Tulsa. If I am every somewhere and see Elephant, I always get it, just for nostalgia, not the best tasting beer, but goes down easy. I would definitely be interested in trying this pils if it ever made it stateside.

 

Fun fact/thread drift:
STRAIN: 2124
BOHEMIAN LAGER
Species: Saccharomyces pastorianus
This Carlsberg type yeast is the most widely used lager strain in the world.