Want Product/Market Fit? Double Your Effort to Understand Failure
Published in
4 min readFeb 11, 2020
As a startup founder or new business leader, you’re probably laser-focused on finding a product-market fit for your idea. Most entrepreneurs believe that you are looking for a positive correlation — that is, the feature/positioning or price point that will magically start making your product grow organically. This is like drilling boreholes to locate oil in the early 20th…
