Why The Same Old BS Won’t Work in Sales and Marketing This Time

I was recently reading some blogs on social media and it amazed me that there was an answer to my business wows already out there!

• Blockchain this
• Artificial Intelligence that
• Do things like cold calling - You do know that cold calling was invented before the fax machine and Sony Walkman?!
• One Marketing Agency justified advertising, because a Mercedes advert had “worked”. I’m not so sure that 99.999 % of companies have the same brand recognition or the budget as Mercedes, so why would your average B2B company get the same results? 

Before Covid19 BS worked. 

Why did it work? Because business would come in, regardless of what was done. We always made our number and we always made the bonus.

Now it’s not that simple.

Projects have been cut, budgets have been cut and what we did before, just doesn’t seem to work.

Let’s put that into perspective.

As sales people, Covid19 has not taken away from us out ability to close deals, right?

But we still have to deliver our number?

We all know that the output from the “old ways” are getting worse and worse. OK, we may get a response from an email campaign or a cold calling campaign, but it’s not the same response we got last year, or the year before that. The only way we can get the same response is to send more emails and make more calls. The trajectory is downwards and it will continue downwards.

Let’s be honest here, the leads from marketing are drying up. But we can still have to close deals.

We need more meetings, so we can send more proposals, nothing has changed there.

So how about this.

We try something different.

We’ve all read about social selling, we’ve all dipped our toe in the water, but how about we take the sales team through a social selling methodology? In fact a “data driven” social selling methodology? 

A methodology that has case studies and clients that are already doing this and getting results.

A methodology where it isn’t some “Gurus” fantasy, it’s been tried and tested. 

“Do this”, “Do this”, and you will get “this”. 

We have also created simple processes to follow. So no guesswork, no this taking up a lot of your time.

This isn’t some pie in the sky future technology, this is real people, at real companies, getting real results!

Now here is the difficult bit. Knowing and doing are two different things.

You know you need to do something about it, so why don’t you do something about it as well?

Tell your manager you want the team to give this a try.

Tell you leadership it’s time to invest in the sales team. Tell them you went into the lock down analogue but want to come out digital.

Want to know more, talk to me or one of the DLA Ignite global team.