Weight Watchers Bets a Brand Overhaul Can Extend Oprah’s Rally
- Rebrands as ‘WW’ in focus on wellness over shedding pounds
- Stock has risen 400 percent since Oprah joined the board
Weight Watchers International Inc. food products are displayed for a photograph in New York.
Photographer: Michael Nagle/Bloomberg
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Weight Watchers is betting its future on two letters.
The health-and-wellness company is changing its name to WW, as Chief Executive Officer Mindy Grossman tries to draw more consumers to the weight-loss program in a bid to extend the momentum fueled by Oprah Winfrey’s embrace of the brand nearly three years ago.