A new study out by Spencer Stuart shows an insane number of chief marketing officers who’ve been fired during 2018. But frankly, it’s not a surprise. I served as CMO for Deloitte Consulting and then Starwood Hotels & Resorts, and when I have coached executive teams through transformations, I’ve seen many teams at an impasse with their CMO.
The New Pressures Facing CMOs and How to Overcome Them
Four strategies for marketing chiefs.
November 12, 2018
Julien Fourniol/Baloulumix/Getty Images
Summary.
New research highlights how many chief marketing officers have been fired recently. These firings result from the growing demands for CMOs to take on new responsibilities. Although the evolution of this role is specific, any executive can learn from the new pressures facing CMOs–and here are four strategies to help overcome them.
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New!
HBR Learning
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.