LinkedIn is one of the most popular job networking platforms on the Internet, making it a great place to advertise your brand. If you want more people to know about you and your company, you can use LinkedIn’s advertising tools to advertise your content to your audience. With these tools, you can easily create an ad campaign that can be used to spread awareness for your brand and generate strong leads for your company. If you would like to learn about how you can advertise on LinkedIn, please continue reading.
Where to Begin
The first thing to know about advertising on LinkedIn is that there are two types of campaigns: self-service campaigns and managed campaigns. The self-service campaign can be used to set up advertisements in a short amount of time, so use this if you want to start off simple. If you are looking to get more hands-on with the advertising process, you can use a managed campaign and have more options from the start.
After you make your selection, you should sign in to the LinkedIn Campaign Manager. This is where you will work on your advertisements and target them towards the proper audience. You can also use this application to see how well your campaign is performing after your ads go live.
Selecting Your Ad Format
Next, you need to decide on a format to use for your advertisements. You can choose to use sponsored ads, text ads, or a combination of both. Sponsored ads appear in the LinkedIn member feed. Text ads, on the other hand, are simple text-based advertisements that appear on the side of the LinkedIn member feed.
The type of ads you use ultimately depends on what you are looking to do with your campaign. Sponsored content is very useful for targeting specific people on a variety of different devices. If you are looking for something that is easy to work with and reaches a lot of different people, text ads are the way to go.
Designing Your Ads
After you select your ad format, you have to plan and design your advertisements. Depending on the ad format you choose, you will have to create your ad in a different way. With sponsored content, you must select an update from your company page that will be sponsored on the main LinkedIn feed. For a text ad, you must figure out where LinkedIn members will go after they click on your ad. After this, you must create the ad by writing a headline, creating a title, and selecting an effective picture.
Targeting Your Ads
While you are designing your ads, you need to think about the kind of people you want to advertise to. After you finish designing an advertisement, you have to select a specific audience. With the tools offered, you can target people depending on their location, skills, job title, degrees, and more. Once you make your selections, you will be able to see how many people your ad will reach.
Set Your Budget
The last thing you need to do is set a budget to use for your advertising campaign. When it comes to paying for your campaign, there are two methods to use: cost-per-click and cost- per-impression. The cost-per-click method is focused around individual clicks and is best used when you want to generate leads for your business. Cost-per-impression, on the other hand, is more useful if you are focused on general brand awareness.
Select a payment method that fits your business model so you don’t have to worry about spending too much money for little gain. The LinkedIn Campaign Manager will offer a recommended price range if you need help on this matter. Once everything is set, you just have to manage your advertisements and adjust them based on how well they perform.
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