Tips to Improve Car Sales Volume
No matter how you look at it, everyone's looking for a deal. This is especially so when it comes to those who walk into a car dealership or car lot with cash in their pocket and are ready to make sure that they get the most bang for their buck. So, how do you turn that info higher car sales volume for your auto dealership?
Here are some great tips to help your team skyrocket car sales
Stay in communication with your customers or prospects
If your sales team members only reach out to interested customers 24 hours after they've come into the dealership, you could be losing them to other dealerships. The more that your sales professionals focus on making contact with your customers, the more that they will be able to encourage them come back in and take another look at a car. Customers want to know that they are most important, after all.
Add aftermarket products into the equation
Like mentioned earlier, everyone's looking for a deal. If you want to improve car sales volume for your dealership, offering aftermarket products is a fantastic way to keep customers interested in what you can offer instead of your competition, it's added value! It also shows the customer that you are looking to offer them products that can help extend the life of their car, their safety and continued love with their car.
Make sure all sales professionals know the art of making a sale
While some sales professionals will be more experienced than others, it could be helpful to update or upgrade everyone's education in making a sale, or aftermarket product offerings. After all, it is a win-win for everyone: the business, the sales person and the customer.
Making sure that the rules and guideline are fresh in everyone's minds certainly never hurts, and it can make a difference to your bottom line when you're looking specifically at car sales volume.
Understand – and respect – your customers' budget
One of the biggest mistakes that inexperienced sales professionals and dealerships use is to try to push customers out of their comfort zone when it comes to their budgets. Since this is, arguably, the key piece of data that will be what determines a sale, it's important that all of your professionals learn to understand the real price the customer is setting and, of course, respecting it. No matter how low or high it is, the customer is always right when it comes to the budget they bring to the table.
Put customer testimonials to work
Seeing that your dealership has had positive feedback can help make the decision on a sale easier for uncertain customers. Testimonials from previous customers can go a long way to building up their confidence and trust because they can see that your dealership has made other people happy as well. So be sure your sales team is asking for those reviews diligently and maybe even consider creating incentives for them!
Getting a new or used car sale may be the most important thing at the end of the day, but how you get there is another story. To help you get those numbers going up and up and up, the right improvements should be made (such as those above) to help make it possible the right way.
We can't help you sell the cars but we can assist with providing valuable after-market auto products to help increase your bottom line along with your improved car sales. Keep in mind that we help with the whole process from the installation, training and continued education and support about all of our aftermarket products. Contact Automotive Aftermarket Services today!