Nikki Beach Wants to Remake Itself as a Chill Resort Brand

Close your eyes and imagine you’re at a Nikki Beach club—the original in Miami, or perhaps the one in Saint Tropez. What do you see? Someone spraying Champagne while dancing on top of a bar? Languid couples with bronzed complexions on marshmallowy daybeds? DJs spinning untz-untz beats while servers flit around with trays of sushi?

Now try again. But this time, you’re at a Nikki Beach resort. Instead of turntables, there’s a massage pagoda on the sand; loungers are half-submerged in a serene pool; and rather than the bar, you can meet your friends at the library-like “Soul Lounge” before exploring Greek ruins or Thai temples.