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How Do Consumers Feel When Companies Get Political?

February 17, 2020
Yagi Studio/Getty Images

There was a time when companies, big and small, shied away from politics. The prevailing wisdom was that endorsing a cause was bad business. Better to stay away from advocacy, focus on sales, steer clear of sentiments, and avoid offending one side or the other. When businesses contributed to political campaigns, they often contributed equally across parties. Hedging political bets was the order of the day.

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