The Future of Skiing Is Digital, Says Vail CEO
It’s also more diverse, more sustainable, and more accessible to all.
Skiing at Vail
Photographer: Jack AffleckThe ski season that may have never been is finally reaching its close.
After mountains closed abruptly at the start of the pandemic in 2020, it was unclear whether operations could be sustained throughout an entire Covid-19 winter. But in most places, smart pivots made a big difference and fostered successful winter seasons with decent—if not quite normal—revenue.