13 Best + Free Content Marketing Courses [2024 April][UPDATED]
Content marketing is a pivotal resource in building brand equity, consumer trust, and business growth. Amid a torrent of content, differentiating your message from the noise has never been more difficult yet crucial. Whether you’re a marketer looking to upskill, a business owner seeking to amplify your brand’s reach, or a writer aspiring to understand the industry’s intricacies, mastering the art of content marketing is a non-negotiable asset. Acquiring this proficiency can open doors to lucrative job opportunities, build customer loyalty, and boost ROI.
Recognizing this pressing need, DigitalDefynd has conducted exhaustive research to present you with a handpicked list of the Best Content Marketing Courses. Our team has rigorously assessed numerous courses based on the relevance of the syllabus, instructor expertise, and real-world applicability to ensure a superior educational experience. We understand that content marketing is vast, encompassing everything from SEO writing and inbound marketing to social media strategies and analytics. Therefore, our curated list serves diverse interests and skill levels, from novice to seasoned marketer. Explore our recommendations; you may find the course that catalyzes your career advancement and sets you apart in this dynamic and competitive domain. You may also be interested in having a look at the Best Writing Courses online.
13 Best + Free Content Marketing & Writing Certification, Courses and Training Online [2024 April] [UPDATED]
Top Content Marketing Courses (Includes Free Courses) (Udemy)
Udemy has a wide range of courses for anyone who wants to kickstart their career in the booming field of content creation and marketing. You will learn from the instructors who bring years of experience on the table in content development and marketing strategy. The courses are suitable for all levels of learners who want to start a career in copywriting or content writing or those who want to upgrade their existing skills. Students will learn about various tools that will help in creating content effectively without much hassle. You can become a pro at blogging and content writing to start freelancing at your pace. There are WordPress tutorials, too, if you want to learn how to organize your content and publish blogs.
Highlights –
– Become a freelance copywriter by understanding the tactics of writing viral copies
– Learn how to write website content
– Understand how to start freelance content writing
– Learn tools to create and develop content for business and technical writing
Duration: Variable
Rating: 4.5 out of 5
You can Sign up Here
Ninja Writing: The Four Levels Of Writing Mastery (Udemy)
This tutorial will not only teach you to become an exceptional writer but a masterful one and get your writing noticed. Discover how to create spellbinding writing with the techniques discussed in the classes. The lectures also tap into the power of the four levels namely narrative, paragraphs, sentences and words. Apart from this, you will also learn to make blogs, marketing copy, and general business sparkle and get the attention of potential readers.
Highlights-
– Well designed curriculum and elaborately explained content.
– Implement the concepts covered in the lessons by attempting the practical assignments.
– No prior experience is required to enroll in this tutorial.
– Transform into a masterful writer by the end of the program.
– 50 Lectures + 11 Downloadable resources + Full lifetime access
– The course can be enrolled in for a nominal amount.
Duration: 4 hours
Rating: 4.4 out of 5
You can Sign up Here
Writing Tools & Hacks: Copywriting/ Blogging/ Content Writing (Udemy)
If you want to work with the best writing tools to improve your writing process then you will find plenty of choices in this tutorial. This course will help you discover several free online tools and apps that you can use to write effective copies and content. You will save time with improved productivity by using these hacks to generate new content ideas, avoid grammatical mistakes, and write content that is a hit with your audience. This course is curated and designed by Udemy’s top-selling course instructor, Tyler Speegle, who has helped people to start writing from scratch. The instructor is a professional copywriter and shows you the tools and software that will allow you to brainstorm better ideas, write more persuasive marketing copy, create killer headlines and organize your ideas. After completing this course, copywriting and content writing with enough practice will be a cakewalk for you. Don’t forget to take a look at some of the best blogging courses.
Highlights –
– Know about various online tools and mobile apps that can help you improve your writing and productivity
– Craft viral-ready headlines that improve brand visibility apart from creating brand awareness
– Generate new ideas and inspiration feeds for content creation to post across multiple platforms including social media, guest blogging sites and analyze different option to select the most effective one
– Organize the workflow of your content development and idea creation through effective tools
– Write error-free content that sells and goes viral too
– 32 Lectures + 1 Article + 4 Downloadable resources + Full lifetime access
Duration: 1.5 hours
Rating: 4.3 out of 5
You can Sign up Here
Related: How Should CMOs Address Content Marketing
Content Marketing Masterclass: Create Content That Sells (Udemy)
This masterclass doesn’t have any prerequisites for enrolment. Once you register, you will learn everything that covers the vast digital landscape of content marketing. You will understand the fundamentals of marketing and how content creation can help in getting brand visibility. In the course, you will learn about different techniques to get traffic on your website through email marketing, SEO best practices, campaign creations, content promotions, and using social media channels to get people to know your brand. The course instructor Brad Merrill is an entrepreneur and the CEO of Merrill Media. He has helped a number of startups and established companies in reforming their content marketing strategies to get results.
Highlights –
– Understand content creation and develop content that sells
– Identify buyer personas and guide your buyers through the sales funnel to improve conversion rates through content marketing
– Use your existing content by repurposing it across multiple platforms
– Learn how to use social media platforms to brand your services
– Create content to get subscriptions for your email marketing
– Use data analysis to draw insights into customer preference to optimize your campaigns
Duration: 3.5 Hours
Rating: 4.5 out of 5
You can Sign up Here
Copywriting secrets – How to write copy that sells (Udemy)
As the name suggests, you will learn to craft copies that sell once you are through the course. In this competitive market, when everyone is doing the same drill, you will learn how to write effectively to get the desired action from your readers. You will find your voice, and while writing the perfect copy, it will be as good as speaking to your audience. The course will help you understand the role of emotions while formulating your work. Learn the tactics to master B2B communications through copies that have a clear call to action. The course instructor, Len Smith, has over 20 years of experience in copywriting and has already helped over 99,000 students in mastering the art of copywriting. Check out our compilation of Best B2B Marketing Courses.
Highlights –
– Learn how to structure sales copies that sell
– Discover your unique voice while writing copies to stand out
– Get insights through customer data to formulate case studies
– Master the art of writing White Papers to get leads with a higher conversion rate
– Write press copies that get published
Duration: 3 Hours
Rating: 4.4 out of 5
You can Sign up Here
Marketing Copywriting Course (LinkedIn Learning)
Throughout this training the instructor Ian Lurie will show you how to write copy that conveys your story and sells your product. Explore the different types of copywriting, benefits of drafting on paper, going over the general rules and optimize the content based on the outlet and platform. The lectures are accompanied by exercises and quizzes that let you get hands-on.
Highlights-
– The classes talk about creating the first draft, writing and testing deadlines and rewriting copy.
– The instructor shows how to manage a copyediting team, a brand voice and editorial calendar.
– Structure copy for print vs online delivery and use typography effectively.
– The assignments and challenges give you an opportunity to practice the concepts covered in the lectures.
– The initial videos clarify how to work with the assignments to get the most out of them.
– The course material and exercises can be accessed both online and offline.
Duration: 1 hour 51 minutes
Rating : 4.5 out of 5
You can Sign up Here
Related: How can Creating a Course Lead to Marketing for Your Business
Free Course Trial – Content Marketing – Certification Course by University of California (Coursera)
UC Davis offers this course in association with Copyblogger. Once you enroll for the course, you will learn all you need to know about brand visibility and developing a personal brand through content marketing. The instructor, Sonia Simone, is the Chief Content Officer at Rainmaker Digital and has already educated over 41,000 students. In the course duration, you will understand the 7A framework to create content and implement the marketing strategy that gives you potential business leads. You will learn how to recognize and segment your buyers in their buyer’s journey to implement highly-targeted marketing campaigns. With quizzes and assignments, you will walk through the course material, followed by certification.
Highlights –
– Learn the content marketing strategies for customer acquisition and retention
– Implement ace strategies followed by analysis to develop your brand
– Build your personal brand to get eyes on your business
– Learn how to write perfect copies to attract the audience
– Understand buyer persona for audience segmentation and content marketing implementation
Duration: 5 Weeks
Rating: 4.5 out of 5
You can Sign Up Here
Professional Certificate in Digital Marketing – Executive Education Program (Kellogg School of Management)
If you are a professional looking to switch from your current specialization to digital marketing, this course is the right choice. Registering for this collaborative program will introduce you to the digital marketing landscape, help you build the most demanding skills, and find your niche in this rapidly expanding field. During these immersive virtual classes, you will be able to develop your digital marketing portfolio with the help of an industry professional and guided assistance. You will also be able to make on your current skill set to create digital marketing capabilities. By completing this comprehensive program, you will get a digital certificate of completion from Kellogg Executive Education.
Highlights –
– Learn to create high-impact advertising strategies on social media using content that you will plan, create, and promote
– Be able to enhance your growth marketing and customer achievement practices using metrics, such as A/B tests, attribution, conversion optimization, and experimentation
– Obtain hands-on experience in essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads
– Get a whole perspective of the strategy and implementation necessary to become a professional digital marketer
– Gain credits from top instructors who will assist you throughout the classes
Duration: 6 months
Rating: 4.5 out of 5
You can Sign up Here
Free Course Trial – Content Strategy for Professionals Specialization by Northwestern University (Coursera)
This is a specialization course offered by Northwestern University on Coursera. This course is for any profession that has to deal with generating ideas for reaching out to the target market. You will learn the strategies of creating and curating content that captures the interest of your target audience with tools and techniques illustrated here. You can apply the knowledge gathered over the course in the Capstone Project to check your abilities and learning. This course will aid you in developing content that focuses on the human aspect of your customers, thereby inciting emotions. This, in turn, will help you connect better with your audience.
Highlights –
– Understand your target audience better to create targeted copies and blogs
– Learn how to improve brand awareness through viral content creation
– Get engagement from the audience through a storytelling approach
– Create content for different digital platforms
– Reach to a broader audience through impactful content marketing strategies
Duration: 4 Months
Rating: 4.6 out of 5
You can Sign up Here
Related: Content Marketing Interview Questions
Learn What Content Marketing is and How to Do It (HubSpot)
This is a free certification course provided by HubSpot through 52 videos covering 12 lessons and 11 quizzes. Anyone who wants to learn content marketing can register for this certification course and get the benefits of learning or updating their skills. The course will help you to devise methods for content creation using robust workflows. You will also learn how to develop content that tunes well with your reader base and can also serve the purpose of SEO. Repurposing and Remarketing are crucial aspects of content strategy, and HubSpot instructors will help you discover various techniques to do the same.
Highlights –
– Understand the framework for content generation
– Give a voice to your content and hone your storytelling skills
– Create content ideas targeting your long-term and short-term business goals
– Learn how to blog effectively to improve your search engine rankings
– Learn techniques of video content creation and marketing
– Promote your content across multiple channels
– Analyze and use data to plan your upcoming marketing campaigns
Duration: 6 Hours
Rating: 4.4 out of 5
You can Sign up Here
Free Content Marketing Courses Online (LinkedIn Learning)
Content Marketing is one of those fields that are expanding day by day and seems to have a huge demand. So this platform has come up with a series of 59 courses and training to cater to your needs. Focusing on the various features of this topic such as social media, foundations, podcasting, newsletters and more, it is certain that there is a lot to learn based on different levels of difficulties. By the end of your chosen program, you will possess the skill to work on relevant projects.
Highlights-
– Well designed content and all the topics are covered elaborately.
– The instructor helps you to work with the fundamental features with the help of examples.
– Plenty of opportunities to implement the skills covered in the lessons and detailed instructions regarding how to work using the exercise files.
– You can view the lessons online as well as offline with the ‘view offline’ option.
– The training is divided into tips and techniques along with assessments.
– The content of the videos exercises files and other study materials can be accessed for free for the first month of signing up on the platform.
Duration: Self-paced
Rating : 4.6 out of 5
You can Sign up Here
Free Content Writing Courses & Classes Online (LinkedIn Learning)
This set of video tutorials have been specifically designed to explore the different writing styles and fundamental concepts of storytelling. Go through these 29 courses and choose the one that fits your requirement and experience level. With relevant demonstrations, sources of inspiration and advice for coming up with engaging ideas it is easy to see why these tutorials are crowd favorites.
Highlights-
– The curriculum is well mapped and all the topics are covered concisely.
– The instructors share their best practices, advice, and techniques that may come in handy for budding writers.
– Plenty of opportunities to work on exercises based on the concepts covered in the lessons and clear instructions regarding how to work using the exercise files.
– The lessons can be viewed online as well as offline with the ‘view offline’ option.
– The training is divided into demonstrations of the skills covered along with assessments and the program can be availed for free for the first month of enrollment.
Duration: Self-paced
Rating : 4.6 out of 5
You can Sign up Here
Related: Content Marketing Trends
Free Writing Courses & Classes Online (Skillshare)
Whether you want to jump-start a career in fiction, non-fiction or use your writing as tools to enhance your career in a time concise manner then there are a lot of choices on this e-learning website. Some of the trending classes cover crucial topics such as the 6 steps to build successful writing habit, storytelling fundamentals, creative expression through journaling and planning. As the lectures are short therefore the concepts are covered to the point and make it easy to understand.
Highlights-
– Explore and use lyrical language to write poetry and put your ideas into words.
– Craft compelling dialogues and write great characters with depth.
– Tons of writing tips and writing advice along with examples from books and other resources.
– The fun and interactive lessons, writing prompts to make it an enriching experience and sets you on the path of becoming a writing master.
– Create non-fiction content that reflects your style.
Duration: Self-paced
Rating: 4.5 out of 5
You can Sign up Here
So these are what we think make up some of the Best Content Marketing Online Courses available on the web.
