Hyperdrive

GM's Maven Unveils Airbnb-Style Way for Owners to Rent Out Cars

  • Vehicle owners can pay for their cars and book a tidy profit
  • Automaker sees huge opportunity in mobility services by 2030

Photographer: Stephan Geyer/Moment RF via Getty Images

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Maven, the car-sharing platform run by General Motors Co., is rolling out a service to let owners of its cars rent them out and earn money as the automaker makes a bigger move into selling rides as a service instead of just building vehicles.

The idea is to let GM’s customers put their cars into Maven’s fleet using its app the same way Airbnb Inc. enables people to rent out their homes. Maven rents cars out for hours or days at a time the same way Avis Budget Group Inc.’s Zipcar unit does. If it catches on, Maven will get more cars to rent out without carrying assets on its books while GM’s customers have a way to make some extra cash.