AppLovin Said to Acquire Berlin’s Adjust in $1 Billion Deal
- Adjust’s tools are used to measure the performance of apps
- AppLovin is said to have filed confidentially for an IPO
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Mobile apps company AppLovin Corp. is acquiring Adjust, a Berlin-based startup that makes tools to measure the performance of apps.
The deal values Adjust at close to $1 billion, according to a person familiar with the matter, who asked not to be identified because the information is private. The transaction is subject to regulatory approval, according to a statement Wednesday that didn’t disclose the terms of the agreement.