The Consulting Process Between a Digital Marketing Agency and a Client
We tend to refer to ourselves as a marketing consulting agency because we don’t sell anyone a standard package. Different types of organizations in different industries require different marketing tactics, so we use a consultative approach with every new client.
Steve Wolf
Senior Partner
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The Consulting Process Between a Digital Marketing Agency and a Client
Do you want an agency that will sell you a standard marketing package or would you rather have a skilled team with experience in consulting who can delve into your true marketing needs?
At Bolt Goodly, we have taken a consultative approach to our sales process and this comes from years and years of experience understanding different types of clients, different types of industries, and their marketing needs.
You could easily find an agency who will sign anybody to one of their monthly packages. These type of agencies might have an SEO package where they offer search engine optimization and six blogs month for $1,000, or they may offer 10 different social media channel optimization plus two posts a week for $1,500, and you get the gist. What we’ve learned is that these turn into the type of projects that don’t last very long or don’t have a lot of results to show and therefore neither us nor the client win.