SXSW 2019

Mobile Wars, Episode V: The Web Strikes Back

Description:

After years of mobile web mediocrity, it’s no surprise that some brands and consumers have digressed to using captive, native mobile platforms. But the web is about to strike back and re-establish its relevance to consumers by making mobile web experiences lightning fast, fluid, engaging, and contextual.

How? With Progress Web Apps (PWAs), an evolution of existing open web and browser standards that is already delivering on the promise to make mobile web experiences “app like.” For brands, online retailers, and marketers, PWAs are a long overdue fix for poor conversion rates and clunky experiences that weigh down most responsive websites today.

Join our panel of PWA experts from Google and Adobe as we discuss how and why PWAs are the future of the web.

Related Media

Youtube Video
Vimeo Video

Other Resources / Information

https://magento.com/resources/beyond-responsive-adapting-new-realities-progressive-web-apps-0

Takeaways

  1. Walk away with a clear understanding of PWAs and their enormous benefits
  2. Overview of the best techniques to implement PWAs and reach consumers
  3. Industry examples of PWAs in practice

Speakers

  • Peter Sheldon, VP of Strategy, Adobe
  • Chris Sater, Web Partnership Manager, Google
  • James Zetlan , Frontend Architect, Adobe

Organizer

Nicki Ghafari, Account Executive, LaunchSquad

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry & Enterprise
  • Track 2
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.