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SOCAP DC Metro Chapter
How To Have Difficult Conversations With Customers:
What To Do When You Have To Say,
“We Can’t,” “We Won’t,” Or “We Don’t”
Wednesday, June 27, 2018
Please join the SOCAP DC Metro Chapter and four prominent customer experience leaders for an open and honest discussion of how to have difficult conversations with customers… without destroying the relationship or hurting your company’s bottom line.

Our four panelists will engage in some truth-telling! You will learn from:
  • John Goodman, Vice Chairman of Customer Care Measurement and Consulting
  • Sally Hurley, CEO of VIPdesk Connect
  • David Johnston, Social Media Strategist at Transportation Security Administration (TSA)
  • Carlos Suarez, Consumer Engagement Services Manager at Nestle’ USA
Learn strategies for retaining and satisfying customers even when the situation is bad and risk is high.

Learn from leaders in prominent companies that define their markets:
  • Nestlé, the world's largest food and beverage company
  • TSA, the government agency that keeps the traveling public safe
  • VIPdesk Connect, a customer service outsourcer that provides high-touch customer care to brand-conscious companies
  • John Goodman, author and director of at least 1,000 customer experience studies
WHEN
Wednesday, June 27, 2018
12:00 p.m. - 2:00 p.m.
WHERE
Clarabridge
11400 Commerce Park Drive
Suite 500
Reston, VA 22101

Parking: Is located in the back of the building. Clarabridge will validate parking for free (Please bring parking ticket with you so that it can be validated at the front desk. Without validation, parking will cost $25.00). There is also parking at the Wiehle–Reston East Metro on the Silver Line, which is a two-minute walk away from Clarabridge HQ.
COST (includes lunch)
Members $20
Non-Members $40

Register Today!
SOCAP CHAPTER EVENT REGISTRATION CANCELLATION POLICY
Refunds for cancellations must be made in writing (via email to socap@socap.org) to the SOCAP National Office. No cancellations or refunds five full business days (Monday-Friday) before the Chapter Event. Registration transfers to future Chapter Events will not be accepted.
Thank you Clarabridge for hosting and
Aspect Software for sponsoring this event!

Higher Logic