Birmingham-based direct mail fulfilment and print management services provider, bakergoodchild, has announced that it has introduced a 100% compostable and eco-friendly magazine polywrap, that is produced from potato starch, originates from various potato products including waste from the food industry.
The biodegradable mailing wrapping material is being used by a number of bakergoodchild customers, including tour operator Audley Travel, to wrap their quarterly publication, Audley Traveller magazine. This new, eco-friendly and sustainable mailing material has been seen by Audley, who specialise in tailor-made travel, as a robust, sound, environmentally responsible packaging alternative to other mailing and wrapping alternatives which also provides a high-end quality finish.
The decomposable magazine packaging wrapper, which carries no oil-based materials, plastics or harmful toxins, also bears the EN13432 certification. Packaging materials that carry the OK compost (EN13432), label are guaranteed as biodegradable in an industrial composting plant. This applies to all components, inks and additives. The sole reference point for the certification programme is the harmonised EN 13432: 2000 standard: in any event any product featuring the OK compost logo complies with the requirements of the EU Packaging Directive (94/62/EEC).
The potato-based packaging material is known as a ‘Bioplastic’, which are thermoplastics polymers made from renewable resources like natural and sustainable potatoes instead of crude oil. These Bioplastics granules can be processed on standard machines to produce thermoplastic resins, biopolymer materials which can be used in the same way as traditional synthetic plastics.
100% biodegradable and made from renewable resources, Bioplastics have become part of our everyday life. Strong and efficient, they have many applications: These include; Packaging and mailing, fast food industry, freezer grade and pharmaceuticals & cosmetics.
All raw materials used in the production and manufacture of Bioplastic are in compliance with relevant food contact directives.
Bioplastic has already been used to great effect as an alternative magazine wrapping material by many well know publications, who have decided to switch wrapping as part of a wide-ranging phase out of single use plastics.
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In fact, there has been a national focus on reducing plastic bag usage, with the government initiative requiring all large shops to charge 5p for a bag. Since the law was passed in October 2015, there has been an 80% reduction in usage of plastic bags across the country.
Speaking about the introduction of the Bioplastic polywrap, and particularly its usage and selection by Audley, bakergoodchild Sales Director, Adam Stafford, stated, “Our values focus on providing a service that makes a difference in improving customer experience and exploring initiatives that help create awareness. In line with this, we have introduced a potato starch based polywrap, which is 100% biodegradable and provides a premium look and feel. As a brand we are fully behind improving the environment and are working with partners and customers to achieve various goals, which has resulted in a good uptake in using the potato starch based polywrap.”
Cerie Powell from Audley Travel, added, “As a tour operator that offers travel experiences around the world, we feel that we have a responsibility to reduce our plastic usage in order to help preserve and protect the environment. As a result, we are starting to look at this across the board, from the products we use in our offices to the items our clients use in destination. We are grateful that bakergoodchild were able to help us find an environmentally friendly packaging solution for our Audley Traveller magazine mailing.”
By providing the biodegradable potato starch polywrap as a product alternative underlines bakergoodchild’s green initiative and commitment to supporting its customer’s aspirations. The polywrap in fact enhances the customer experience by providing a more premium and desirably greener end product.
Located in Birmingham UK, bakergoodchild is a privately-owned company with extensive experience in providing print, mail, and postage solutions, throughout the UK and Internationally. The location provides ease of access to all parts of the UK and works with global logistic firms to cater for a growing international mailing customer base.
Being an independent specialist provider of bulk mail fulfilment and postal services, the company has invested in specialist bespoke mailing solutions and software, which enable them to be at the forefront of using modern technologies within print for direct mail marketing campaigns. Whether its urgent print jobs, management of mailing or saving on postage, bakergoodchild is committed to deliver you a market leading service.
For information on the services bakergoodchild provide, please call 0800 612 1972 or complete our online contact form.
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