Esurance: Surprisingly Painless

Allstate-owned Esurance has hired the “straight-shooting and highly likeable actor” Dennis Quaid to be its new spokesperson, helping the company launch a new brand positioning and tagline to attract millennials and Gen X consumers.

But that’s not all. The company has redesigned its website, to offer an easy-to-use online experience that makes it simple and fast to get a quote and understand coverage options.

Before:

After:

“We listened to consumer feedback and heard their concerns loud and clear. So we’re on a mission to make the insurance experience better. From getting a quote to filing a claim, our customers will see just how fast, easy, and affordable insurance can be. And speaking of quotes, this one is getting really long, so I’m going to end it now .” – Vice President of Integrated Marketing Communications at Esurance, Nancy Abraham.