What Is Responsive Web Design?
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Responsive web design, or website design that adapts to any screen size, is quickly becoming necessary to remain competitive online and appeal to mobile users.
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What Is Responsive Web Design?
- 1. What Is Responsive Web Design?
- 2. These days, more Google searches take place on phones than on computers.
- 3. These days, more Google searches take place on phones than on computers. Responsive web design, or website design that adapts to any screen size, is quickly becoming necessary to stay competitive online and appeal to mobile users.
- 4. Simply put, responsive design guarantees that a website is specifically designed and developed to display and function across all device screens.
- 5. Responsive web design optimizes (or improves) the user experience (UX) so browsing and interacting with a site is seamless whether on desktop, mobile or tablet.
- 6. This means that the site design and structure render well and quickly on any screen, elements automatically adjust for easy use and viewing, text scales for readability, performance adapts to specific device needs, and navigation between pages is smooth and intuitive.
- 7. How Is Responsive Design Different than Mobile Design? First things first, a responsive site is actually quite different from a mobile- friendly site. A responsive design changes based on the device screen size. For example, images, layout, and text quickly and automatically resize to fit different screen constraints.
- 8. An easy way to tell if a site is responsive is to test it on your desktop browser: simply reduce your browser window size to resemble a narrow mobile phone screen, and if the text, images and menu change as the window size decreases, the site is responsive.
- 9. A “mobile friendly” site is like taking the desktop version and trying to view it on a tiny screen.
- 10. A “mobile friendly” site is like taking the desktop version and trying to view it on a tiny screen. Oftentimes, navigation on mobile- friendly sites is difficult and custom- coded features won’t work at all because these elements are programmed for desktop use.
- 11. Reasons Why Your Business Should Go Responsive While responsive design does require more development expertise, technical planning and usually a larger budget, it can make a big difference to the user experience (UX), Google search engine rank and customer engagement.
- 12. According to Google studies: ● 36% of mobile users said they felt like they’ve wasted their time by visiting a site that isn’t responsive. ● 52% of users said that a bad mobile experience made them less likely to engage with a company.
- 13. If users are unhappy with your mobile site, they’ll go elsewhere (your competitor’s site) to find the services they seek.
- 14. Are you willing to risk that fast-growing mobile population? Or lose users to your competitors?
- 15. User satisfaction isn’t the only reason to go responsive. Here’s how responsive sites impact your search engine optimization (SEO) and rank:
- 16. Googlebots (the robots that crawl your site to index it in their search engine) don’t have to work as hard to process a responsive site, since the site loads more quickly.
- 17. Googlebots (the robots that crawl your site to index it in their search engine) don’t have to work as hard to process a responsive site, since the site loads more quickly. According to Google, sites that load quickly, run well on mobile and meet responsive standards score higher when it comes to search rank.
- 18. Googlebots (the robots that crawl your site to index it in their search engine) don’t have to work as hard to process a responsive site, since the site loads more quickly. According to Google, sites that load quickly, run well on mobile and meet responsive standards score higher when it comes to search rank. The higher your placement in search engines, like Google, the more visibility and web traffic you’ll generate.
- 19. It’s not only search engines that love speed – web users crave fast load times. Did you know that 40% of people abandon a website if it takes more than three seconds to load?
- 20. It’s not only search engines that love speed – web users crave fast load times. Did you know that 40% of people abandon a website if it takes more than three seconds to load? Later dude If your site isn’t loading quickly, you’ve already lost potential sales and conversions.
- 21. Yikes.
- 22. And sites that have lower bounce rates (the rate at which users leave your site), also rank higher in Google search results. If you want to show up in Google search results and keep users on your site, responsive design is the best solution.
- 23. RESPONSIVE DESIGN CHECKLIST Here are some quick ways to assess your website performance on mobile. If your site doesn’t pass most of these questions, it’s time to pursue responsive design!
- 24. ● Does your site load in less than three seconds? ● Are you providing a smooth user experience? ● Is the text large enough to read or do you have to zoom in? ● Can you easily navigate from page to page? ● Does your website display in one column for easy scrolling (as opposed to scrolling side-to-side to view all content)? ● Can you easily click on all links or enter content into form fields? ● Can you easily find your business’ call-to-action (selling point)? ● Would you spend time on the site if it were not your own?