The guests and vendors have headed home, you’ve taken down your branding, and packed everything away — now what? 

Send attendees a compelling post-event thank you message for attending the event, or get started on your next event? 

Having helped event creators send out millions of emails, at Eventbrite, we know that if you don’t contact your attendees within 24 hours of an event, you could miss out on a golden opportunity. 

Here, you’ll learn our top tips for crafting a ‘thank you for attending the event’ email, from the perfect subject line to the sleekest sign-off. We cover everything from structure to making the most of personalization. Use our post-event email template to get things started, or create your own to suit your brand and attendee profile.

Thank you message templates

1. The ‘we keep it classy’ thank you message

2. The ‘you’re one of us now’ thank you message 

3. The ‘remember how great our time was together’ thank you message

4. The ‘we aren’t like other event brands’ thank you message 

Why the ‘8-hour window’ can boost conversion rates

According to the Ebbinghaus forgetting curve, most people forget new information within eight hours. That’s why reminding attendees of the emotional experience they had at your event during this timeframe can be a game-changer for your community building. 

By doing so, you can increase your chances of creating a loyal community member out of a new attendee. 

Additionally, providing a clear call-to-action (CTA), such as following your brand on Instagram or following your event page on Eventbrite, can help to solidify their future interaction with your brand. 

Make attendees feel special and valued by focusing on recalled experiences. This means reminding attendees of the event’s highlights and their emotional experiences. By doing so, you can create a lasting impression that will keep people engaged with your brand. 

💡Pro tip: A thank you for attendance message or email demonstrates that you care about your attendees and are grateful for them joining your event. This can help to build a genuine connection, foster brand trust, and create future opportunities. So, when you add a CTA, make sure it’s not a hard sale — instead, focus on providing real value to your reader. 

People at boxing class
End of Summer Club Brawls / Legacy Boxing Club / Wayne, NJ

Benefits of writing a thank you for attending message

A message can have numerous benefits, such as showcasing appreciation and strengthening connections with attendees and stakeholders. Here are some additional benefits:

💡Pro tip: Partner with an event marketing platform like Eventbrite to incorporate AI into your workflow. With AI-powered tools, you can easily segment your audience, personalize your messages, and automate your follow-up communication.  

Start using Eventbrite today.

Women looking at phone laughing

Examples of thank you for attending event messages for different attendees

A well-crafted thank you note should have a specific purpose to help it convert, such as encouraging attendees to take action or providing additional resources to keep them engaged with your brand.

Take a look at the following templates for inspiration.  

The 'we keep it classy' thank you message template example

1. The ‘we keep it classy’ thank you message 

The ‘we keep it classy’ message is a polite and sincere way to show your attendees that you respect their time and involvement. 

This type of message is particularly effective for more professional events like networking nights or seminars. 

For example, CCEF, an event creator who organizes national conferences, would work well with this approach to thank attendees. This message exudes an air of professionalism and sophistication that attendees would appreciate.  

Things to keep in mind: 

💡Pro tip: Ensure that you include a ‘soft prompt’ within your copy rather than a blatant CTA. For example, having a social media link in the second paragraph can inspire attendees to take action while still maintaining a professional tone and not appearing too ‘salesy.’ 

Example of a 'you're one of us now' thank you message

2. The ‘you’re one of us now’ thank you message 

The ‘you’re one of us now’ thank you message is warm, wholesome, and inclusive. It provides an emphasis on seeing attendees as part of the family.

This message type is perfect for workshops or classes where you want to create a strong sense of community or foster long-term relationships with individual attendees.

For example, community-driven events like The Monmouth Moms could use a ‘you’re one of us now’ thank you message. This would be a way to reach out to attendees and follow up about any questions they may have asked during the event, nurture event leads, and boost future engagement. 

Things to keep in mind: 

💡Pro tip: Consider including a personalized offer or discount code in your message that’s ‘just for you’ as a token of your appreciation and a sign that you want to see them at your next event. 

The ‘remember how great our time was together’ thank you message example

3. The ‘remember how great our time was together’ thank you message 

This type of thank you message should create a sense of excitement for future events and ooze personality. You want to use engaging language to hook your attendees from the very first line. 

Event creators, such as live music shows or food festivals, could use this type of email to show gratitude and build anticipation for regular upcoming shows. 

For example, ORLOVE could use this template to sway their audience to attend an event with a similar vibe or theme to the one they just attended. 

Things to keep in mind:

💡Pro tip: This kind of email is the perfect opportunity to use ‘early-bird ticket’ CTA for your next event, as you’re trying to spark fear of missing out on this type of experience. 

The ‘we aren’t like other event brands’ thank you message example

4. The ‘we aren’t like other event brands’ thank you message 

Instead of going down the traditional route, this message adds a bit of a sass into the mix.

It abandons the professional tone and talks like you would to a friend. The tone gives the vibe that your attendees have made it past the pleasantries, and now they’re in with the ‘cool crowd’. 

This type of thank you message would work well for event creators like music festivals, nightclubs, or raves. 

For example, Framed Events could use this tone to appeal to their young and adventurous target audience. 

Things to keep in mind: 

💡Pro tip: Don’t spend too much time on the ‘thanking’ section of this email. Acknowledge that you had a great time together, but then focus on when you’re going to see them next. 

Step-by-step process: how to write a captivating thank you message (+ free template)

Like all of your event marketing, your email needs to be well-designed and aligned with your brand. Follow this step-by-step guide to help get you started. 

1. Craft a winning email subject line 

The subject line is the first part of your follow-up email that your attendees will see, so it’s vital that it grabs their attention and persuades them to continue reading.

Make sure you keep the subject line short and sweet, hint at what’s inside, and even include attendee’s first names. Experiment with A/B testing and have a discount or FOMO message to get them to click on the email.

2. Start with a personalized greeting

Personalized greetings in post-event thank you messages are essential for creating a meaningful connection with attendees. Addressing each recipient by name makes the message feel more like a personal conversation, enhancing the sense of recognition and value.

This approach not only makes the attendees feel special but also helps your message stand out in a sea of generic communications.

If relevant, refer to their specific actions or engagement during the event to make it authentic.

Women dancing in class
Power Plus Wellness / Free Your Mind: An Immersive, Plus Size Wellness Experience / New York, NY 

3. Mention a notable event moment 

Call back to key moments during the event and highlight any specific takeaways. Express appreciation for your attendees’ overall attendance and support throughout the event.

Highlight any key takeaways from the event. For example, did your attendees make new connections or discover new business opportunities at your event? 

4. Include a CTA 

Ask attendees to share posts with hashtags or fill out a feedback form to express their thoughts. Either way, try to keep the conversation going.  

You can also direct attendees toward future events that they might want to get involved with.

5. Include follow-up information

Invite your attendees to any upcoming events or opportunities for future engagement, such as webinars, networking functions, or events in a similar area. 

For example, include the text ‘stay in touch by attending our networking event next month’ at the end of your email. 

People standing having a drink
Bollywood Dreams Entertainment / Holi Hai / Magnolia Mansion, New Orleans, LA

6. Showcase photos or videos from the event

Share any photos or videos from the event to allow attendees to relive the experience. 

Ensure that the photos are high quality, and encourage attendees to share their own photos from the event on social media and tag you in them. Share these to your social media stories to give them some fame; this tactic often urges people to share images. 

7. Link to a post-event survey 

A ‘thank you’ email is the perfect place to find out what your attendees liked about the event and where there’s room for improvement. To gather feedback from attendees, use a tool like SurveyMonkey

With 15 different survey question types, you can create a customized survey or use a pre-designed template to help you ask the right questions and receive the most useful responses.

8. Close with a thank you and sign off with your email signature 

Round off the email with a closing thank you that expresses appreciation for the attendees’ support.

Woman dj playing outside
Camp Dyketopia / Dyketopia Comedy / Littleton, CO

What you need to know about data privacy

Data privacy laws protect user data from being illegally transferred or exploited. These laws can vary from state to state, so you need to be extra careful about the contents of emails you send and how you store recipients’ information. To ensure you comply, you should find out about the data privacy laws that apply to the state you’re in.

To be on the safe side, here are some ideas to protect your attendees’ data: 

People next to fire
Getcha Glow On / UrbanGlass / Brooklyn, NY

Write a strong thank you message for attending your event 

Thank you emails are a way to connect with your audience, nurture leads, and create a long-lasting bond with attendees that can lead to recurring ticket sales. 

Emailing guests a post-event thank you is also a tried and tested way to gather feedback and get them thinking about future events. 

The reason most event creators struggle with this is because they’re so busy. 

However, with an event marketing platform like Eventbrite, you can effectively streamline your post-event email marketing campaigns with AI-powered tools, customized templates, and accurate analytics to help you keep your attendees hooked.