Web Traffic Manager

About IntuiLab

IntuiLab is a B2B company built on an inbound user acquisition model and we have just raised 3M€ to accelerate our growth. Our product, IntuiFace, is a software platform enabling professional creatives, of any skill set, to create interactive applications without coding.

• Tens of thousands of active users in 1500 companies across 80+ countries worldwide, including large international corporations like BMW, Capgemini, Ikea, Microsoft, SAP and IBM; retailers like Walgreens or Yves Rocher; and smart web agencies or system integrators like Accenture, First Impression or Toshiba,
• 50% of our business is made in the United States,
• Cutting edge technology encompassing touch, gesture, voice as well as beacons, the Internet of Things, and cloud services,
• Annual growth of 60% over 3 years driven by a freemium-based subscription model,
• A diverse team of 30 very driven people located in Toulouse, France and Chicago, IL and on a rapid growth trajectory.

Your mission and responsibilities
You are our Search Engine Marketing and Optimization expert and specialist. With 25K monthly unique visitors whose 20% are paid and 50% are organic, and an expected monthly growth of 3%, your role is key.
SEM:

• Manage a growing AdWords budget on a weekly basis,
• Perform ongoing paid keyword discovery, expansion and optimization,
• Track, report and analyze website analytics, pay-per-click (PPC) initiatives and campaigns,
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns,
• Optimize copy and landing pages for SEM campaigns,
• Optimize retargeting ads,
• Affiliation and referencing partner management.

SEO:

• Develop and implement effective SEO strategies toward our website content, landing pages, etc.
• Manage and coordinate relationship with our SEO agency and execute on their recommendations,
• Research and analyze competitor advertising links,
• Collect data and report on traffic, rankings and other SEO aspects.

Cross-team:

• Recommend best practices and tools to get better results (for example we do not use Google Tag Manager as much as semwe should - We should look into Conductor, Screaming Frog or MOZ),
• Work with our Web Master and Graphic Designer to create and optimize campaigns,
• Report SEM/SEO data and transformation ratio across the IntuiFace acquisition funnel (visitors, sign-ups, usage, purchases, etc.).

Benefits

• Promoting a great product, praised by its users,
• Being one of the IntuiFace awareness growth engines,
• Enjoying constant contact with Marketing, Sales, Customer Success and Product teams,
• Using modern tools such as Slack, Trello, Webflow, Atlassian Jira and Confluence,
• Becoming a part of the IntuiLab family, a group of passionate and motivated people with high technical and business skills,
• Looking forward to each day thanks to a great team environment - fueled by tea, coffee and M&Ms,
• Living in Toulouse, France!
• And more (but let’s keep that part for when we talk).

Your profile
Above all, we are looking for a unique personality who dreams of having an active role in the success of a proud French start-up.
Ideally, we look for the following:

• You already are an expert in the SEM/SEO field and you are managing an AdWords budget of 100K€+
• You are very familiar with the Google AdWords and Analytics family of tools, and you are eager to educate yourself in the field to increase your expertise
• You have an excellent level of English (French is only a nice-to-have!),
• You love to share your deep technical knowledge of the SEM/SEO field with clarity, pedagogy and ...patience
• You are eager to understand IntuiLab’s market and business to be accurate and contextual in your job
• You are passionate about healthy human interaction: you are a good, patient listener who likes to understand and solve problems,
• You are extremely rigorous with strong analytical skills, a logical mind (very important in this job!) and numerical aptitude,
• You love being part of a team, accepting responsibility and reporting results, even in difficult situations.